# Uplifting Urban Gyms Asics & Mind are Inspiring Movement & Mood Boosting in the City By Laura McQuarrie | Published 2021-09-01 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/urban-gym References: [campaignlive](https://www.campaignlive.co.uk/article/asics-transforms-streets-retford-movement-inspired-gym/1726078) & [asics](https://www.asics.com/ca/en-ca/) [Asics](https://www.trendhunter.com/trends/move-your-body-move) and mental health charity [Mind](https://www.trendhunter.com/trends/Mind-001-And-002) are turning the streets of Retford in Nottinghamshire into an urban gym to inspire people to move their bodies and better their minds. After a challenging few years, Asics found that Nottinghamshire is the English county where people rated their mental state the lowest, with 80% of people saying they'd benefit from a mental boost. To motivate residents to improve themselves, physically and mentally, the partnering companies are inviting people to participate in movement initiatives like [exercise pop-ups](https://www.trendhunter.com/trends/strong-moves). Using the Asics mind uplifter tool, people can measure their state of mind before and after a 20-minute exercise circuit. Data collected from this tool will feed into a live global study that shows the positive impact of sports on the collective mood of global cities. ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 82% | Activity: 95% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Urban Fitness Initiatives:** Asics and Mind are creating urban fitness initiatives to improve physical and mental well-being. - **Mind-body Connection:** Asics mind uplifter tool is showcasing the positive impact of exercise on mental health. - **Social & Data-driven Workouts:** Asics and Mind are creating social and data-driven workouts to encourage exercise and improve mental health. ### Who This Affects Most - **Sportswear:** Sportswear companies can explore opportunities to create products that encourage both physical and mental well-being, like Asics and Mind. - **Mental Health:** Mental health organizations can explore partnerships with fitness companies to promote the benefits of exercise on mental health, like Mind and Asics. - **Digital Health:** Digital health companies can explore the development of mental health and fitness apps that collect data and provide social support, like Asics mind uplifter tool. ## Related on Trend Hunter - [Musical Wellbeing Campaigns](https://www.trendhunter.com/trends/move-your-body-move.md) - [Motivational Footwear Campaigns](https://www.trendhunter.com/trends/asics-desk-break.md) - [Prescriptive Mental Health Posters](https://www.trendhunter.com/trends/parkrun.md) - [Symbolic Mental Health Initiatives](https://www.trendhunter.com/trends/weighttraining-equipment.md) - [Gen Alpha Fitness Influencers](https://www.trendhunter.com/trends/asics-little-reminders.md) - [Complimentary Movement-Focused Workouts](https://www.trendhunter.com/trends/world-mental-health-day.md) - [Mind-Activating Performance Sneakers](https://www.trendhunter.com/trends/Mind-001-And-002.md) - [Marathon-Inspired NYC Pop-Ups](https://www.trendhunter.com/trends/bandit-x-asics.md) - [Mental Wellness-Boosting Workouts](https://www.trendhunter.com/trends/immersive-workout.md)