# Pixelator Art Performance NYC TVs Being Transformed into Pixel Machines By Svensson | Published 2007-04-12 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/urban-guerrilla-revenge-of-the-pixel References: [blog.coolz0r](http://blog.coolz0r.com/2007/04/06/urban-guerrilla-revenge-of-the-pixel/) & [jasoneppink](http://www.jasoneppink.com/pixelator/) Artists in NYC have been reclaiming the streets by taking over video advertising space with a device that transforms the images into pixels. Coolz0r describes, "Pixelator is an unauthorized on-going [video art performance](https://www.trendhunter.com/trends/layer-canvas) collaboration with the New York City Metropolitan Transit Authority, [Clear Channel Communications](https://www.trendhunter.com/trends/fanta-halloween-projection), and its selected artists. Since 2003, the [MTA](https://www.trendhunter.com/trends/sony-and-olivia-rodrigo) has made available for exhibition purposes 80 LED screens located at subway entrances across New York City. Unfortunately, the high cost of exhibiting (an estimated $274,000 per month per screen) prevents most artists from having access to these facilities." That seems like a lot of money per screen, but the end result is pretty cool. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 22% | Activity: 70% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Modern](https://www.trendhunter.com/modern) ## Key Themes ### Why This Trend Is Growing - **Street Art:** Disruptive innovation opportunity: Develop technology to create interactive and dynamic street art using digital displays. - **Digital Art:** Disruptive innovation opportunity: Explore new ways to transform traditional art forms into digital formats using innovative devices. - **Advertising Transformation:** Disruptive innovation opportunity: Create alternative advertising methods that disrupt traditional advertising spaces and engage audiences in unique ways. ### Industries Being Reshaped - **Art:** Disruptive innovation opportunity: Integrate technology into the art industry to create immersive experiences and expand audience engagement. - **Digital Display:** Disruptive innovation opportunity: Develop low-cost and accessible digital display technologies that can be utilized for various forms of artistic expression. - **Out-of-home Advertising:** Disruptive innovation opportunity: Transform the out-of-home advertising industry by incorporating interactive and visually captivating advertising methods. ## Related on Trend Hunter - [Global Pixel Canvas](https://www.trendhunter.com/trends/wplace.md) - [Creator-Friendly Initiatives](https://www.trendhunter.com/trends/creatorcentric-billboard.md) - [Vibrant Public Art Installations](https://www.trendhunter.com/trends/rico-gatson.md) - [Image Pixel Converters](https://www.trendhunter.com/trends/picture-to-pixel-art.md) - [Public Art Displays](https://www.trendhunter.com/trends/paul-anthony-smith.md) - [Retro Image Converters](https://www.trendhunter.com/trends/image-to-pixel-art.md) - [Visual Museum Campaigns](https://www.trendhunter.com/trends/museum-campaign.md) - [Pixel Art Creators](https://www.trendhunter.com/trends/pixelart-lab.md) - [NFT Artwork Printers](https://www.trendhunter.com/trends/pixels.md)