# Urban Goth Editorials Numéro China's Gravity Issue Highlights a Dark and Dramatic Wardrobe By Jana Pijak | Published 2015-11-06 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/urban-goth References: [visualoptimism.blogspot](http://visualoptimism.blogspot.ca/2015/10/lia-pavlova-by-sofia-sanchez-mauro.html) Lia Pavlova channels an urban goth in Numéro China's latest fashion exclusive. Whether posing on the rooftops of urban skyscrapers or in the stark halls of an office building, Lia embodies her dark character. The model brings the vision of photographers Sofia Sanchez and Mauro Mongiello to life and is captured with props like a retro television, a camera that stands on a tripod and even a retro-futuristic virtual reality headset. Styling for this urban goth image series is courtesy of Samuel Francois who dresses his muse in layered leather and wool ensembles. Pairing maxi skirts with layered jackets and fur tops, the stylist creates bold looks that are surprisingly comfortable despite of their complex feel. Hair styling for this shoot is courtesy of Romina Manenti while its makeup looks are created by Rie Omoto. ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 97% | Activity: 82% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What Makes This Trend Stand Out - **Urban Goth Fashion:** Opportunity to create a disruptive fashion line that combines dark and dramatic elements with comfortable designs. - **Retro-futuristic Props:** Opportunity to innovate and develop new retro-futuristic accessories and gadgets. - **Layered Leather and Wool Ensembles:** Opportunity to design and produce fashion pieces that seamlessly combine layered leather and wool for bold and complex looks. ### Sectors Adopting This - **Fashion:** Fashion brands can tap into the urban goth trend to create unique and edgy collections. - **Photography:** Photographers can explore the use of retro-futuristic props to create visually captivating images. - **Beauty:** Beauty brands can experiment with dark and dramatic makeup looks inspired by the urban goth style. ## Related on Trend Hunter - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md) - [Statement-Making Fall Collections](https://www.trendhunter.com/trends/auteur-studios-fall-2025.md) - [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Avant-Garde Street Capsules](https://www.trendhunter.com/trends/day-3-capsule-2.md) - [Futuristic Statement Fashion](https://www.trendhunter.com/trends/the-future-is-not-set.md) - [Punk Rock-Informed Fall Fashion](https://www.trendhunter.com/trends/superculture-collection.md) - [90s Grunge-Inspired Fall Apparel](https://www.trendhunter.com/trends/the-october-collection.md)