# Urban Glam Fashion Aymeline Valade is Elegantly Edgy in the Latest Issue of Grazia France By Meghan Young | Published 2014-09-12 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/urban-glam References: [fashiongonerogue](http://www.fashiongonerogue.com/aymeline-valade-wears-fall-trends-grazia-france-jason-kim/) & [grazia.fr](http://www.grazia.fr/) At some points the urban glam fashion featured throughout the September 2014 issue of Grazia France is sporty, at other times its retro and there are points when it is even fit for a femme fatale. Yet overall, the urban glam looks are made for sophisticated city women that simply like to channel different sides of themselves throughout the fall season. While silhouettes might shift and accessories change, the overall dark palette and edgy elegance makes the fashion stay within the urban glam mould. Styled by Donatella Musco, the studio editorial highlights pieces from the likes of [Dior](https://www.trendhunter.com/trends/diors-2024-collection), [Saint Laurent](https://www.trendhunter.com/trends/velvet-heat), [Balenciaga](https://www.trendhunter.com/trends/winter-2025-campaign) and more. It was shot by photographer Jason Kim and stars blonde beauty Aymeline Valade. ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 87% | Activity: 76% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Urban Glam Fashion:** The trend of edgy elegance and dark palettes in urban glam fashion provides opportunities for luxury and high-end fashion brands to experiment with diverse silhouettes and accessories. - **Sporty Retro Fashion:** The trend of sporty retro fashion in urban glam presents opportunities for brands to create experimental pieces that merge athletic wear and vintage styles. - **Femme Fatale Fashion:** The trend of femme fatale fashion in urban glam emphasizes the need for brands to create bold, alluring pieces that seamlessly merge vintage and modern elements. ### Who This Affects Most - **Luxury Fashion:** Luxury fashion brands can leverage the urban glam trend to create premium pieces that appeal to sophisticated city women, experimenting with edgy elegance, dark palettes, and diverse silhouettes. - **Athletic Wear:** Athletic wear brands can tap into the urban glam trend by creating functional pieces that merge sporty and retro styles and appeal to adventurous, fashion-savvy urbanites. - **Cosmetics and Fragrances:** Cosmetics and fragrance brands can strategically target the urban glam trend by creating bold, alluring looks and scents that appeal to daring, modern women looking to channel different sides of themselves. ## Related on Trend Hunter - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Gingham-Forward Apparel Edits](https://www.trendhunter.com/trends/maison-amorys-gingham-edit.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Statement-Making Fall Collections](https://www.trendhunter.com/trends/auteur-studios-fall-2025.md) - [Avant-Garde High Streetwear](https://www.trendhunter.com/trends/hm-x-glenn-martens.md) - [Stylish City-Inspired Collections](https://www.trendhunter.com/trends/diors-2024-collection.md) - [Effortless Urban Campaigns](https://www.trendhunter.com/trends/knys-fall-2025.md) - [Effortless Autumn Apparel](https://www.trendhunter.com/trends/szane-fall-2025.md)