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# Fall-Centric Experimental Apparel
The North Face Urban Exploration Launches Urban Geology

By Amy Duong | Published 2022-10-05 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/urban-geology
References: [hypebeast](https://hypebeast.com/2022/10/the-north-face-urban-exploration-delivers-experimental-textures-in-fw22-urban-geology-capsule-release-info) & [hypebeast](https://hypebeast.com/tags/The-North-Face)

The North Face Urban Exploration introduces its latest Urban Geology series that is joining its roster for the Fall/Winter 2022 season. This is a capsule that is full of functional technologies and it delivers a versatile range of wearable looks. Overall, the capsule is led by outerwear, footwear, bottoms, and accessories.

The highlighting item in the collection is definitely the olive tonal blazers that have a collar strap detail, the double-sided jackets, DWR-repellent tops, and the trench coats with plaid patterns done in Dryvent fabrication. The heavier outerwear options include materials such as a blend of sherpa fleece with quilted nylon panels. The sweaters are done with details such as buttoned cuffs and hidden pocket accents.

Image Credit: The North Face Urban Exploration

## Trend Insights (Trend Hunter)

- Score: 4.0/10
- Popularity: 68% | Activity: 39% | Freshness: 13%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, South America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle)

## Key Themes

### What Makes This Trend Stand Out

- **Functional Fashion:** The integration of functional technologies in clothing design is a disruptive innovation opportunity for apparel companies.
- **Capsule Collections:** The creation of capsule collections featuring versatile wearable looks is a disruptive innovation opportunity for fashion brands.
- **Geometric Patterns:** The use of geometric patterns in clothing designs is a disruptive innovation opportunity for fashion and textile industries.

### Sectors Adopting This

- **Apparel:** The apparel industry should consider incorporating functional technologies and versatile capsule collections to disrupt the market.
- **Footwear:** The footwear industry should consider integrating functional technologies and geometric patterns to create innovative designs.
- **Textile:** The textile industry should consider experimenting with geometric patterns and functional materials to disrupt the fashion industry.

## Related on Trend Hunter

- [Urban Modular Outerwear](https://www.trendhunter.com/trends/urban-exploration-2.md)
- [Alpine Couture Capsules](https://www.trendhunter.com/trends/the-north-face-and-cecilie-bahnsen.md)
- [Durable Outdoor-Centric Lifestyle Apparel](https://www.trendhunter.com/trends/ripstop-collection.md)
- [Elevated Winter Fashion](https://www.trendhunter.com/trends/the-north-face-x-skims.md)
- [Seasonal Utility Staples](https://www.trendhunter.com/trends/the-north-face-red-box.md)
- [Collaborative Outdoor Technical Apparel](https://www.trendhunter.com/trends/hyke-and-the-north-face.md)
- [Collaborative Technical Outerwear Series](https://www.trendhunter.com/trends/hyke-2.md)
- [Weatherized Collaborative Collections](https://www.trendhunter.com/trends/soukuu-collaboration.md)
- [Fall-Ready Explorative Fashion](https://www.trendhunter.com/trends/future-heritage.md)
