# Urban Gentleman Fashion August Man Malaysia's Latest Editorial Celebrates Traditional Elegance By Jana Pijak | Published 2015-06-24 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/urban-genteman References: [malemodelscene.net](http://www.malemodelscene.net/editorial/harry-goodwins-august-man/) & [malemodelscene.net](http://www.malemodelscene.net/photography/arnaldo-anaya-lucca/) Top model Harry Goodwins channels an urban gentleman in 'The Drifter,' an editorial exclusive that is lensed for August Man Malaysia's latest issue. The shoot is lensed by photographer Arnaldo Anaya-Lucca and highlights [menswear staples that are traditionally elegant](https://www.trendhunter.com/trends/louis-vuitton-fall-2026) in their overall aesthetic. Model Harry Goodwins poses in [leather motorcycle jackets](https://www.trendhunter.com/trends/menswear-brand-kestin) while posing on a bike and pulls off more traditional tweeds while loitering on the street. Though dressed in a designer-enriched wardrobe by stylist Gregory Wein -- with pieces from Georg Jensen and Ralph Lauren -- the model also wears makeup that resembles dirt. Creative direction for August Man Malaysia's 'The Drifter' story is courtesy of Melvin Chan who brings its urban gentleman vision to life. ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 94% | Activity: 90% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What's Driving This Trend - **Traditional Elegance Menswear:** Disruptive innovation opportunities include sustainable fashion and innovative textile design. - **Urban Fashion Photography:** Opportunities exist for 3D printing technology to create unique and customizable clothing designs. - **Masculine Makeup:** Opportunities exist for new makeup products and tools specifically designed for men. ### Who This Affects Most - **Fashion and Apparel:** Disruptive innovation opportunities include sustainable fashion and innovative textile design. - **Photography:** Opportunities exist for 3D printing technology to create unique and customizable photography backdrops and props. - **Cosmetics:** Opportunities exist for new makeup products and tools specifically designed for men and their unique skin needs. ## Related on Trend Hunter - [Sophisticated Menswear Runway Shows](https://www.trendhunter.com/trends/gucci-men.md) - [Luxe Formal Menswear Campaign](https://www.trendhunter.com/trends/louis-vuitton-ss26.md) - [Bold Urban Winter Boots](https://www.trendhunter.com/trends/ugg-autumn-winter-2025.md) - [Luxe Tailored Fall Menswear](https://www.trendhunter.com/trends/louis-vuitton-fall-2026.md) - [Celebrity-Backed Luxury Menswear Campaigns](https://www.trendhunter.com/trends/luxury-menswear-campaign.md) - [Edgy Accessible Collections](https://www.trendhunter.com/trends/the-black-edit.md) - [Elevated Menswear Collections](https://www.trendhunter.com/trends/soft-touch-by-bugatchi.md) - [Elevated Basics Collections](https://www.trendhunter.com/trends/aaron-levine.md) - [Evolutionary Menswear Fashion Shows](https://www.trendhunter.com/trends/ss-daley-1.md)