# Tailored Rebel Menswear 'Urban Feelings' by Philipp Jelenska Updates the James Dean Aesthetic By Marissa Brassfield | Published 2010-07-25 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/urban-feelings-by-philipp-jelenska References: [behance.net](http://www.behance.net/gallery/URBAN-FEELINGS/574643) & [cubaphotographer.at](http://www.cubaphotographer.at/) 'Urban Feelings' by Philipp Jelenska is a menswear shoot that updates the devil-may-care attitude James Dean embodied in 'Rebel Without a Cause.' A standard [black motorcycle jacket](https://www.trendhunter.com/trends/neighborhood-x-palace) and [tailored jeans](https://www.trendhunter.com/trends/shaboozey-and-matty-matheson) make their appearance, as does a skinny white suit with rolled-up trousers. 'Urban Feelings' by Philipp Jelenska breathes modern life into rebellious youth fashion; even gentlemanly suits get a roughed-up edge using leather. **Implications** - Tired of clean-cut looks, consumers are looking to bring a rebel personality to their attire. Rock and roll culture has been prevalent in inspiring brands to bring a counterculture edge to inject a sense of excitement and danger into their products. As consumers continue to seek to deviate from the norms of fashion, brands can continue to look to alternative lifestyles and bring a whole new rebel style to the mainstream. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 58% | Activity: 57% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Rebel Fashion:** Consumers are seeking to deviate from the norms of fashion and inject a sense of excitement and danger into their products. - **Modern Tailoring:** Gentlemanly suits are getting a roughed-up edge using leather to update classic men's fashion. - **Youth Culture Revival:** Rock and roll culture is inspiring brands to incorporate counterculture edge into their products. ### Who This Affects Most - **Fashion:** Fashion brands can explore new styles and bring a whole new rebel style to the mainstream. - **Design:** Designers can take inspiration from alternative lifestyles to create edgy and rebellious product designs. - **Marketing:** Marketers can target consumer demand for rebellious attitudes and counterculture fashion in their campaigns. ## Related on Trend Hunter - [Refreshed Expressive Fashion Brands](https://www.trendhunter.com/trends/cheap-monday-relaunch.md) - [Subculture-Themed Generational Fashion](https://www.trendhunter.com/trends/wildest-ones-yet.md) - [Brand Refresh Preview Events](https://www.trendhunter.com/trends/cheap-monday-event.md) - [Punk Rock-Informed Fall Fashion](https://www.trendhunter.com/trends/superculture-collection.md) - [Cinematic Denim Campaigns](https://www.trendhunter.com/trends/shaboozey-and-matty-matheson.md) - [Utility Street Fashion Capsule](https://www.trendhunter.com/trends/clot-x-neighborhood.md) - [Refined Vintage Militaristic Fashion](https://www.trendhunter.com/trends/studio-nicholson-fw25.md) - [Scrapbook-Inspired Fall Fashion](https://www.trendhunter.com/trends/creative-class-uniform.md) - [Avant-Garde Street Capsules](https://www.trendhunter.com/trends/day-3-capsule-2.md)