# Brightening Vitamin Sunscreens The Urban Environment Vita-Clear Sunscreen is Skin-Caring By Laura McQuarrie | Published 2023-04-19 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/urban-environment-vitaclear-sunscreen References: [thezoereport](https://www.thezoereport.com/beauty/best-beauty-products-march-2023) & [shiseido](https://www.shiseido.com/ca/en/urban-environment-vita-clear-sunscreen-spf-42-SHC194523195470.html) The [Urban Environment](https://www.trendhunter.com/trends/urban-kind) Vita-Clear Sunscreen SPF 42 by [Shiseido](https://www.trendhunter.com/trends/sun-protectors) is a hybrid product that's designed to deliver protection against everything from UVA and UVB rays to blue light and environmental stressors, all the while being as comfortable as a skincare product. In fact, skincare aficionados will recognize skin-caring ingredients in the formula like hyaluronic acid. This Vitamin C-infused product creates the look of visibly brighter and smoother skin in a matter of weeks, as well as softening the look of pores. This [lightweight yet powerful sunscreen product](https://www.trendhunter.com/trends/ultralight-face-fluid-spf) is clear and has a weightless texture that leaves a no-shine effect for up to eight hours. Notably, this invisible finish and skincare-like texture were made possible with Shiseido’s first water-gel-in-oil clear emulsion sunscreen formula. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 55% | Activity: 73% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Skincare Sunscreens:** Opportunity to create hybrid products that provide both sun protection and skincare benefits. - **Blue Light Protection:** Opportunity to develop products that protect against the harmful effects of blue light on the skin. - **Invisible Finish Formulas:** Opportunity to innovate with new sunscreen formulas that provide an invisible finish and skincare-like texture. ### Sectors Adopting This - **Beauty and Personal Care:** Opportunity for companies to create skincare sunscreen hybrids with UV, blue light, and environmental protection. - **Technology:** Opportunity for technology companies to develop solutions that combat blue light damage on the skin. - **Chemical Manufacturing:** Opportunity to develop new formulations and ingredients for innovative sunscreen formulas with a weightless texture and invisible finish. ## Related on Trend Hunter - [Brightening Antioxidant Sunscreens](https://www.trendhunter.com/trends/multivitamin-clear-coat-broad-spectrum.md) - [Soothing Clear Sunscreens](https://www.trendhunter.com/trends/clear-daily-soothing-uv-defense.md) - [Clean Tone-Inclusive Sunscreens](https://www.trendhunter.com/trends/youthscreen.md) - [Serum-Like Tinted SPFs](https://www.trendhunter.com/trends/defend-yourself-facial-sunscreen.md) - [3-In-1 SPF Creams](https://www.trendhunter.com/trends/garniers-vitamin-c-spf.md) - [Lightweight High-Level Sun Protectors](https://www.trendhunter.com/trends/sun-protectors.md) - [Brightening Prebiotic Sunscreens](https://www.trendhunter.com/trends/glow-mineral-sunscreen.md) - [SPF-Primer Hybrids](https://www.trendhunter.com/trends/multimodal-sheer-mineral-sunscreen.md) - [Vitamin-Enriched Sun Care Products](https://www.trendhunter.com/trends/instanatural-vitamin-c.md)