# Glam City Slicker Captures Design Scene's Rush Hour Exclusive Evokes an Air of Urban Elegance By Jana Pijak | Published 2014-07-02 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/urban-elegance References: [designscene.net](http://www.designscene.net/2014/07/chris-po-yen-lee.html) & [cpylp](http://www.cpylp.com) Design Scene's "Rush Hour" fashion story is captured by photographer Chris Po-Yen's lens. Lensed in the [heart of New York city](https://www.trendhunter.com/trends/back-to-the-city), this editorial features the striking [Macy Nicole](https://www.trendhunter.com/trends/macys-1) from MSA Models. Macy poses on the streets of the fashion capital and is photographed at landmarks that include Grand Central Station and Times Square. Styling for this elegant exclusive is courtesy of Jin Hsu who dresses her model muse in pieces from up-and-coming fashion label Xinnatex New York. The pieces range from fitted dresses and trousers to [oversized coats that are classically chic](https://www.trendhunter.com/trends/knys-fall-2025). Makeup artist Ricardo Delgado is in charge of beauty for the shoot and works alongside hair stylist Katelyn McGinn to bring his sleek and urban vision to life before our eyes. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 62% | Activity: 29% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Why This Trend Is Growing - **Urban Couture:** Opportunity for fashion brands to create high-end clothing lines inspired by the elegance and vibrancy of urban cities. - **Location-centric Fashion Shoots:** Opportunity for photographers and fashion magazines to showcase editorial content that incorporates iconic landmarks from major cities. - **Collaborative Beauty Artistry:** Opportunity for makeup artists and hairstylists to work together to create sleek and urban looks for fashion shoots. ### Industries Being Reshaped - **Fashion:** Fashion brands can leverage urban aesthetics and iconic city locations to create unique and elegant collections. - **Photography:** Photographers can explore location-centric fashion shoots to create visually captivating editorial content. - **Beauty:** Makeup artists and hairstylists can collaborate to bring trendy and urban looks to fashion shoots. ## Related on Trend Hunter - [New York-Centric Campaigns](https://www.trendhunter.com/trends/bergdorf-goodmans.md) - [Digital City-Inspired Art Works](https://www.trendhunter.com/trends/grand-central-station.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Effortless Urban Campaigns](https://www.trendhunter.com/trends/knys-fall-2025.md) - [Stylish City-Inspired Collections](https://www.trendhunter.com/trends/diors-2024-collection.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [City-Themed Luxury Fashion Campaigns](https://www.trendhunter.com/trends/back-to-the-city.md) - [Statement-Making Fall Collections](https://www.trendhunter.com/trends/auteur-studios-fall-2025.md) - [Fashion-Inspired Luggage Campaigns](https://www.trendhunter.com/trends/jet-gala.md)