# Slick Urban Electric Bikes Harley-Davidson Expands Its Business with Two Lightweight Models By Kalin Ned | Published 2019-02-14 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/urban-electric-bikes References: [dezeen](https://www.dezeen.com/2019/02/13/harley-davidson-electric-commute-bikes-design/) & [harley-davidson](https://www.harley-davidson.com/ca/en/index.html) The business of urban electric bikes is being picked up by popular American motorcycle manufacturer [Harley-Davidson](https://www.trendhunter.com/trends/harleydavidson-moshtribute). Recognizing the need for lighter and more accessible transportation, the company produces two designs that can be utilized for in-city commutes, as well as some [off-road adventures](https://www.trendhunter.com/trends/ethunder-electric-bike). With the release of the urban electric bikes, Harley-Davidson hopes to pull in "a new, more modern-day audience." To assure a variety of options, both two-wheelers have their own specific features. The first one presents itself as a more traditional vehicle that pulls inspiration from dirt bikes. The second boasts a more "user-friendly aesthetic." Harley-Davidson's urban electric bikes feature a twist-and-go throttle and can "offer instant acceleration," signifying that the design is informed from the company's main product. ## Trend Insights (Trend Hunter) - Score: 6.8/10 - Popularity: 100% | Activity: 96% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What's Driving This Trend - **Lightweight Urban Electric Bikes:** Opportunity for creating innovative and portable electric bikes for urban commuters. - **Accessible Transportation Solutions:** Opportunity to develop transportation options that are lighter and easier to use for a broader audience. - **Off-road Electric Bikes:** Opportunity to create electric bikes that are capable of off-road adventures while still being suitable for urban environments. ### Who This Affects Most - **Motorcycle Manufacturing:** Disruptive innovation opportunity for motorcycle manufacturers to expand into the electric bike market. - **Alternative Transportation:** Opportunity for companies in the transportation industry to provide accessible and eco-friendly solutions for urban commuters. - **Outdoor Recreation:** Opportunity for outdoor recreation companies to develop electric bikes that can be used for off-road adventures in addition to urban commuting. ## Related on Trend Hunter - [Urban-Centric Electric Motorcycles](https://www.trendhunter.com/trends/ce-02.md) - [Functional Utility E-Bikes](https://www.trendhunter.com/trends/ultra-40.md) - [Lifestyle-Conscious Electric Motorcycles](https://www.trendhunter.com/trends/2024-livewire-s2-del-mar.md) - [Classic Motocycle-Inspired Electric Bikes](https://www.trendhunter.com/trends/ebike-design-1.md) - [Connected Urbanite Electric Bikes](https://www.trendhunter.com/trends/pave-motors-bk-ebike.md) - [Luxury Electric Mountain Bikes](https://www.trendhunter.com/trends/bash-mtn.md) - [Torque-Sensing Commuter E-Bikes](https://www.trendhunter.com/trends/torquesensing-commuter-ebikes.md) - [Adventurous Off-Road Electric Motorcycles](https://www.trendhunter.com/trends/super73-adventure-series.md) - [City-Ready Bespoke E-Bikes](https://www.trendhunter.com/trends/eroybikes.md)