# Heat-to-Eat Snack Ranges This Urban Eat Food-to-Go Range Can Be Heated Inside its Packaging By Michael Hemsworth | Published 2023-08-05 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/urban-eat-foodtogo-range References: [talkingretail](https://www.talkingretail.com/products-news/foodtogo/urban-eat-new-heat-to-eat-snacking-range-04-08-2023/) & [urbaneat](https://urbaneat.co.uk/)  This [Urban Eat](https://www.trendhunter.com/trends/urban-eat-2) food-to-go range is a series of snack products arriving from the UK-based sandwich brand to provide consumers with a satisfying meal in a decidedly convenient way. The products include the Cheese & Ham Panini, Mexican Beef Burrito, Three Cheese Panini, Curried Chickpea Wrap, Tex Mex Chicken Panini, Spicy Chicken Panini and the Sausage Bap & Bacon Roll. Each of the products are ready to be [heated up right inside its packaging](https://www.trendhunter.com/trends/merchant-gourmet-meals-in-minutes) to further elevate the convenience level for consumers as well as retailers alike. Head of Marketing Wayne Greensmith spoke on the Urban Eat food-to-go range saying, "We’ve designed the range to provide our customer channels with options that will not only tempt consumers tastebuds but also provide a hot food option for sites that operate 24 hours. We hope the range will foster loyalty and drive repeat sales by ensuring customers keep coming back for more.” ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 39% | Activity: 49% | Freshness: 17% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Snack Delivery Services:** The rise of heat-to-eat snack ranges like Urban Eat's offers opportunities for the development of snack delivery services. - **Convenience Packaging:** The integration of ready-to-heat packaging in snack products presents disruptive innovation opportunities for the convenience packaging industry. - **Extended Operating Hours:** The Urban Eat food-to-go range caters to the demand for hot food options in sites that operate 24 hours, opening up new opportunities in the extended operating hours sector. ### Who This Affects Most - **Food Delivery:** The heat-to-eat snack trend contributes to the growth of the food delivery industry, as it offers a convenient and satisfying meal that can be enjoyed on the go. - **Packaging:** The ready-to-heat packaging concept seen in Urban Eat's products presents opportunities for innovation and growth in the packaging industry. - **Convenience Stores:** Convenience stores can leverage the Urban Eat food-to-go range to meet the demand for hot food options and attract customers, thereby driving sales and fostering loyalty. ## Related on Trend Hunter - [Prepackaged Street Food Sandwiches](https://www.trendhunter.com/trends/urban-eat-urban-street.md) - [Retail Food Preparation Stations](https://www.trendhunter.com/trends/urban-eat-2.md) - [Snacking-Friendly Prepackaged Burritos](https://www.trendhunter.com/trends/chipotle-chicken-burrito.md) - [Heat-and-Eat Sandwich Ranges](https://www.trendhunter.com/trends/hot-take-crave-away-sandwiches.md) - [Breakfast-Included Sandwich Menus](https://www.trendhunter.com/trends/urban-eat-relaunch.md) - [Bake-in-Pack Sandwich Products](https://www.trendhunter.com/trends/country-choice-savour-it-range.md) - [Conveniently Packaged Sub-Style Sandwiches](https://www.trendhunter.com/trends/urban-eats-sub-rolls.md) - [Christmas-Themed Sandwich Ranges](https://www.trendhunter.com/trends/urban-eat-festive-range.md) - [Ready-to-Eat Seasonal Sandwiches](https://www.trendhunter.com/trends/urban-eat-sandwich.md)