# Coffee Shop-Inspired Food lines The Urban Eat Deli Range Includes Hot and Cold Varieties By Michael Hemsworth | Published 2019-07-19 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/urban-eat-deli References: [talkingretail](https://www.talkingretail.com/products-news/foodtogo/urban-eat-expands-portfolio-new-ranges-18-07-2019/) & [urbaneat](https://www.urbaneat.co.uk) The Urban Eat Deli range has been announced by UK-based sandwich brand Urban Eat as a new offering for consumers that will offer them a convenient way to enjoy classic fare varieties. The range will include such options as the Smoked Salmon & Cream Cheese Bagel, salads and other cold and hot varieties that are all inspired by food you'd find at a [local coffee shop](https://www.trendhunter.com/trends/pret-a-manger-january-menu). The brand will also be launching the new Urban Eat Street line that is inspired by [street food varieties](https://www.trendhunter.com/trends/takeaway-pockets) as well as adding additional [vegan, vegetarian and halal options](https://www.trendhunter.com/trends/gosh-and-urban-eat) to its core lineup. The Urban Eat Deli range and additional product launches will be supported by an expansive marketing campaign including digital, print, social media, influencer marketing and in-store activations. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 53% | Activity: 44% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Coffee Shop-inspired Food Lines:** Opportunity for food brands to create convenient and on-the-go options that mimic the flavors and experience of coffee shop favorites. - **Expansive Marketing Campaigns:** Opportunity for marketing agencies to develop multi-channel campaigns that drive awareness and engagement for new product launches. - **Diverse Dietary Options:** Opportunity for food brands to cater to the increasing demand for vegan, vegetarian, and halal options in their product lineups. ### Who This Affects Most - **Food and Beverage:** Opportunity for restaurants and food brands to expand their offerings and attract coffee shop enthusiasts with convenient and flavorful food options. - **Marketing and Advertising:** Opportunity for marketing agencies and professionals to assist food brands in creating comprehensive marketing campaigns that effectively promote new product launches. - **Dietary Food:** Opportunity for dietary food brands to tap into the growing market of consumers looking for vegan, vegetarian, and halal options in their food choices. ## Related on Trend Hunter - [Breakfast-Included Sandwich Menus](https://www.trendhunter.com/trends/urban-eat-relaunch.md) - [Heat-to-Eat Snack Ranges](https://www.trendhunter.com/trends/urban-eat-foodtogo-range.md) - [Christmas-Themed Sandwich Ranges](https://www.trendhunter.com/trends/urban-eat-festive-range.md) - [Expanded Plant-Based Sandwich Ranges](https://www.trendhunter.com/trends/urban-eat-roots.md) - [Conveniently Packaged Sub-Style Sandwiches](https://www.trendhunter.com/trends/urban-eats-sub-rolls.md) - [Ready-to-Eat Seasonal Sandwiches](https://www.trendhunter.com/trends/urban-eat-sandwich.md) - [Festive Prepackaged Sandwiches](https://www.trendhunter.com/trends/the-urban-eat-festive-range.md) - [Retail Food Preparation Stations](https://www.trendhunter.com/trends/urban-eat-2.md) - [Ultra-Fresh Deli Meals](https://www.trendhunter.com/trends/fresh-food-for-now.md)