# Free-From NYC Frozen Desserts The Urban Dessert Lab Summer Menu Has Four New Items By Michael Hemsworth | Published 2024-07-26 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/urban-dessert-lab References: [vegconomist](https://vegconomist.com/food-and-beverage/sweets-snacks/worlds-first-oat-milk-ice-creme-shoppe-urban-dessert-lab-debuts-plant-based-desserts/) & [urbandessertlab](https://urbandessertlab.com/)  The [Urban Dessert Lab](https://www.trendhunter.com/trends/urban-legend) summer menu is showcasing a number of delicious, free-from treats for consumers to try out this season that are perfect for plant-based diets. The treats include the Bakery Collection, The Cavissant, The Bruleesant and the Deconstructed Waffle Cone Cereal, which are each characterized by their gluten-free, plant-based, [dairy-free](https://www.trendhunter.com/trends/valsoia-plantbased-gelato), nut-free and egg-free recipes. The treats are perfect for providing plant-based consumers or flexitarians alike with an indulgent option to try on their next visit. The Urban Dessert Lab summer menu takes a high-end approach to [plant-based treats](https://www.trendhunter.com/trends/over-the-moo1) that are perfect for a wide swath of consumers to try out. This is thanks to their experimental ingredients and shareable appearance that's perfect for posting on social media. Image Credit: Urban Dessert Lab ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 11% | Activity: 12% | Freshness: 26% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Gluten-free Desserts:** An increase in demand for gluten-free sweets addresses dietary restrictions while providing indulgent options for all consumers. - **Plant-based Innovation:** The rise of plant-based innovations in desserts is creating more inclusive options for vegans and health-conscious individuals. - **Social Media-worthy Treats:** The focus on visually appealing desserts enhances their shareability on social media, driving online engagement and trends. ### Who This Affects Most - **Food and Beverage:** The advancements in free-from ingredients cater to a growing segment of consumers seeking healthier alternatives. - **Health and Wellness:** The health and wellness industry benefits from increasing interest in nutritious, allergen-free and plant-based food products. - **Social Media Marketing:** Restaurants and food brands are leveraging the power of social media by creating visually appealing products that encourage user-generated content. ## Related on Trend Hunter - [Plant-Based Summertime Bakery Menus](https://www.trendhunter.com/trends/cinnaholic-summer-menu.md) - [Decadent Vegan Frozen Treats](https://www.trendhunter.com/trends/dairyfree-decadence-series.md) - [Plant-Based Dessert Hybrids](https://www.trendhunter.com/trends/plant-de-creme.md) - [Vegan-Friendly Frozen Dessert Products](https://www.trendhunter.com/trends/ice-cream-range.md) - [Dairy-Free Burger Joint Desserts](https://www.trendhunter.com/trends/burger-lounge-x-klimon.md) - [Legume-Based Frozen Desserts](https://www.trendhunter.com/trends/wicked-kitchen-plant-based-ice-cream.md) - [Vegan-Friendly Frozen Desserts](https://www.trendhunter.com/trends/2025-dairy-free-decadence-series.md) - [Nostalgic Ice Cream Treats](https://www.trendhunter.com/trends/van-leeuwen-ice-cream-products.md) - [Plant-Based Mexican Cuisine Desserts](https://www.trendhunter.com/trends/tacotarian-x-klimon.md)