# Vibrant Double-Sided Mascaras Urban Decay's Double Team Mascara Arrives in Five Bright Shades By Ell Smith | Published 2018-02-20 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/urban-decays-double-team References: [hypebae](https://hypebae.com/2018/2/urban-decay-double-team-colored-mascara) & [instagram](https://www.instagram.com/udwende/?utm_source=ig_embed&utm_campaign=embed_profile_upsell_test&action=profilevisit) Most cosmetic connoisseurs know that applying multiple layers of mascara helps one achieve defined lashes, and with Urban Decay's new Double Team mascara, individuals can achieve a lengthened, multi-dimensional effect with one wand. This colorful, double-sided wand was revealed on the brand's Instagram and appears to arrive in five vibrant hues, including yellow, blue, purple, pink and turquoise shades. One side of the product features a cream that offers length and definition, while the other side features a shimmering shade that offers a multi-dimensional look that's sure to turn some heads. These vibrant colors further Urban Decay's message of ensuring that a consumer's makeup is reflective of their vibrant personalities. No release date has been set for Urban Decay's Double Tam Mascara. Image Credit: via Instagram, @udwende ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 32% | Activity: 47% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Double-sided Mascara:** Urban Decay's Double Team Mascara offers a lengthened, multi-dimensional effect with one wand. - **Vibrant Hues:** The mascara comes in five bright shades, allowing consumers to reflect their vibrant personalities. - **Multi-functional Product:** One side of the product offers length and definition, while the other side provides a shimmering, multi-dimensional look. ### Sectors Adopting This - **Cosmetics:** The cosmetics industry can explore the use of double-sided mascaras to offer innovative and convenient multi-functional products. - **Beauty:** Beauty brands can capitalize on the trend of vibrant and colorful makeup by introducing new products with a wide range of shades. - **Social Media Marketing:** The success of Urban Decay's new mascara emphasizes the importance of engaging and showcasing products on social media platforms to reach a wider audience. ## Related on Trend Hunter - [Defining Richly Black Mascaras](https://www.trendhunter.com/trends/perversion-volumizing-mascara.md) - [Unconventionally Colored Mascaras](https://www.trendhunter.com/trends/colored-mascara.md) - [Serum-Infused Mascaras](https://www.trendhunter.com/trends/urban-decay-tube-job-tubing-mascara.md) - [Plant-Powered Neon Mascaras](https://www.trendhunter.com/trends/neon-mascara.md) - [Limited Edition Mascara Sets](https://www.trendhunter.com/trends/better-than-sex-mascara.md) - [Consumer-Driven Mascara Products](https://www.trendhunter.com/trends/lash-princess-mascara.md) - [Curvaceous Contoured Mascaras](https://www.trendhunter.com/trends/covergirl-eye-enhancer-3d-mascara.md) - [Exaggerated Volume Mascaras](https://www.trendhunter.com/trends/pupa-milano-vamp-mascara.md) - [Length-Extending Mascaras](https://www.trendhunter.com/trends/revitalash-cosmetics.md)