# Serum-Infused Mascaras Urban Decay Tube Job Tubing Mascara is Launching with Mariah the Scientist By Michael Hemsworth | Published 2025-12-20 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/urban-decay-tube-job-tubing-mascara References: [drugstorenews](https://drugstorenews.com/urban-decay-rolls-out-tube-job-mascara) & [urbandecay](https://www.urbandecay.com/?srsltid=AfmBOor0GEIP9M7h2MVu9gCPN2rVabdHEBV8NNjTd8YsajhH9o21Shuk)  [Urban Decay](https://www.trendhunter.com/trends/perversion-volumizing-mascara) Tube Job Tubing Mascara is being launched with the help of Mariah the Scientist as a cosmetic product that's formulated for performance, but also skincare benefits. The product contains a reported 89% serum-based formula that's intended to wrap, lift and lengthen lashes for up to 24-hours of wear without flaking or smudging, according to the brand. The product features peptides, hyaluronic acid, vitamin B5 and skin-nourishing oils to further enhance its ability to support the health of the lashes during daily wear. Global Brands President at [L’Oréal Luxe](https://www.trendhunter.com/trends/extensionist-mascara) US Yann Joffredo spoke on the Urban Decay Tube Job Tubing Mascara saying, "This launch marks a new era not only for Urban Decay, but for the [tubing category](https://www.trendhunter.com/trends/tartelette-tubing-liquid-eyeliner) as a whole. After four years of development and hundreds of iterations, we created a proprietary tubing technology that delivers true, droopless lift with 24-hour performance at a level the market has never seen before." ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 64% | Activity: 72% | Freshness: 60% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Skincare-infused Cosmetics:** The integration of skincare ingredients into cosmetic formulations is transforming traditional beauty products into multitasking offerings that enhance both aesthetics and skin health. - **Long-wear Beauty Products:** The demand for beauty products that offer extended wear time is driving innovation in product formulations, resulting in make-up that maintains performance throughout the day without compromising quality. - **Celebrity-led Product Launches:** Collaborations with celebrities in product launches are providing brands with amplified reach and influence, turning their new releases into highly anticipated events in the beauty industry. ### Who This Affects Most - **Cosmetics Industry:** Emerging product innovations that blend cosmetic enhancement with skincare benefits are reshaping the competitive landscape for cosmetic brands. - **Skincare Sector:** The incorporation of advanced skincare ingredients in cosmetic products offers a fresh avenue for growth and differentiation within the skincare industry. - **Beauty Technology:** Innovations in proprietary tubing technology are setting new benchmarks in the beauty technology space, emphasizing performance and functional benefits. ## Related on Trend Hunter - [Dramatic Length-Lifting Mascaras](https://www.trendhunter.com/trends/extensionist-mascara.md) - [Inclusive Eye-Makeup Collections](https://www.trendhunter.com/trends/live-tinted.md) - [Dual-Benefit Lash Primers](https://www.trendhunter.com/trends/curling-tubing-primer.md) - [Defining Richly Black Mascaras](https://www.trendhunter.com/trends/perversion-volumizing-mascara.md) - [Length-Extending Mascaras](https://www.trendhunter.com/trends/revitalash-cosmetics.md) - [Lash-Lifting Statement Mascaras](https://www.trendhunter.com/trends/pupa-milano.md) - [Liquid Lash Extensions Mascaras](https://www.trendhunter.com/trends/extensions-mascara.md) - [Dramatic Luxury Mascaras](https://www.trendhunter.com/trends/luxury-mascara.md) - [Tubing Flake-Free Mascaras](https://www.trendhunter.com/trends/wrap-lash-mascara.md)