# Cosmetic Funeral Films This Funeral-Style Video Says Goodbye to the Urban Decay Naked Palette By Laura McQuarrie | Published 2018-08-29 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/urban-decay-naked-palette References: [cosmeticsbusiness](https://www.cosmeticsbusiness.com/news/article_page/Urban_Decay_mourns_iconic_Naked_palette_in_humorous_funeralstyle_video/146644) & [urbandecay](http://www.urbandecay.com) The original Urban Decay Naked Palette is one of the most well-known, top-selling and highly copied [eyeshadow palettes](https://www.trendhunter.com/trends/palettes-of-beautifying-eye-trends) across the entire cosmetics industry and after many years, the brand has announced that it will be discontinuing the iconic product. In order to properly send off the popular product with a fitting tribute, Urban Decay created a funeral-style video and invited beauty industry influencers and celebrities to say a few final words. As well as being able to catch a few humorous and heartfelt words of goodbye in 'The Naked Funeral' video, fans of the product were also given the chance to attend a funeral for the [iconic makeup palette](https://www.trendhunter.com/trends/shine-foundation-and-cheekbone-beauty) in Newport Beach, California led by Nicole Richie, as well as Kandee Johnson, Christen Dominique, Katy DeGroot, Shayla Mitchell and Chrisspy. ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 7% | Activity: 42% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### Why This Trend Is Growing - **Makeup Funeral Trend:** Creating funeral-style videos and events to say goodbye to iconic makeup products. - **Influencer Tributes Trend:** Inviting beauty industry influencers and celebrities to offer farewell messages for beloved makeup products. - **Limited Edition Farewell Trend:** Brands releasing limited edition farewell products to give fans a chance to stock up before discontinuation. ### Industries Being Reshaped - **Cosmetics Industry:** Opportunities for brands to create unique and memorable marketing campaigns for their iconic products. - **Influencer Marketing Industry:** Opportunities for influencers to collaborate with brands to create engaging farewell content for beloved products. - **Event Planning Industry:** Opportunities for event planners to create unique and emotional experiences for fans of iconic products. ## Related on Trend Hunter - [Comedic Horror Cosmetics](https://www.trendhunter.com/trends/nyx-x-beetlejuice.md) - [Makeup Water Brand Collections](https://www.trendhunter.com/trends/corpse-paint-makeup.md) - [Comedy Horror Cosmetics](https://www.trendhunter.com/trends/nyx-cosmetics-x-wednesday.md) - [Horror Doll Makeup Campaigns](https://www.trendhunter.com/trends/urban-decay-x-m3gan.md) - [Limited-Edition Spooky Makeup Collections](https://www.trendhunter.com/trends/annabelle-cosmetics.md) - [Grungy Movie-Inspired Cosmetics](https://www.trendhunter.com/trends/half-magic-beauty.md) - [Thematic Holiday Makeup Lines](https://www.trendhunter.com/trends/treatinspired-holiday-2025-collection.md) - [Cookie Tin Beauty Palettes](https://www.trendhunter.com/trends/creative-beauty-palette.md) - [Affordable Nude Cosmetic Products](https://www.trendhunter.com/trends/nude-cosmetic-product.md)