# Subtle Opalescent Serums The Newest Urban Decay Highlighter Offers a Subtle Glow to the Skin By Mishal Omar | Published 2017-05-26 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/urban-decay-highlighter References: [makeupandbeautyblog](http://www.makeupandbeautyblog.com/cosmetics/urban-decay-liquid-aura-illuminating-mix-medium-looks-like-unicorn-tears-runnier-subtler-version-strobe-cream/) The new Urban Decay highlighter comes in the form of a serum that offers a noticeable yet natural glow to the user's skin. Called the Urban Decay Liquid Aura Illuminating Mix-In, the product comes in a [liquid, serum-like formulation](https://www.trendhunter.com/trends/indie-lees-bronzing-drops) that is packaged in a dropper bottle – similar to the serum foundations that are becoming increasingly popular in the beauty industry. While it is marketed as a highlighter, it offers a much more subtle glow than most similar products, resulting in a light luminescence rather than an intense shine. The product can be worn on its own, or can be mixed with foundation for a more natural, dewy look. With summer now upon us, the new Urban Decay highlighter will give beauty lovers a way to create the currently in-fashion [dewy makeup look](https://www.trendhunter.com/trends/liquid-luminizer-line). ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 19% | Activity: 23% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Subtle Highlighting:** The Urban Decay Liquid Aura Illuminating Mix-In offers a subtle glow to the skin, tapping into the trend of natural, dewy makeup. - **Serum Formulations:** The serum-like formulation of the Urban Decay highlighter presents an opportunity for the beauty industry to explore more liquid-based products that offer a lightweight feel. - **Dewy Makeup Look:** The Urban Decay Liquid Aura Illuminating Mix-In caters to the ongoing trend of achieving a luminous, dewy complexion, providing an opportunity for makeup brands to create more glow-enhancing products. ### Industries Being Reshaped - **Beauty Industry:** The subtle opalescent serums trend presents a disruptive innovation opportunity for beauty brands to develop highlighters with a more natural and dewy finish. - **Cosmetics Manufacturing:** The demand for serum-like formulations in highlighters creates an innovation opportunity for cosmetics manufacturers to explore liquid-based product development techniques. - **Makeup Brands:** The growing interest in achieving a dewy makeup look opens up new possibilities for makeup brands to create more glow-enhancing products, like the Urban Decay Liquid Aura Illuminating Mix-In. ## Related on Trend Hunter - [High-End Highlighter Collections](https://www.trendhunter.com/trends/gucci-glow-highlighter.md) - [Protective Liquid Highlighters](https://www.trendhunter.com/trends/glow-protect-spf-50-liquid-highlighter.md) - [Long-Lasting Liquid Illuminators](https://www.trendhunter.com/trends/liquid-glow-stayn.md) - [Hybrid Makeup Formulas](https://www.trendhunter.com/trends/wake-up-radiant-elixir.md) - [Glow-Boosting Skin Tints](https://www.trendhunter.com/trends/bright-light-face-glow.md) - [Illuminating Multipurpose Makeup](https://www.trendhunter.com/trends/makeup-revolution-products.md) - [Bronzing Serum Drops](https://www.trendhunter.com/trends/serum-drops.md) - [Hybrid Serum Foundation Launches](https://www.trendhunter.com/trends/teint-radiance.md) - [Serum-Like Foundations](https://www.trendhunter.com/trends/innovative-foundation.md)