# Graffiti Makeup Palettes The Urban Decay Book of Shadows Vol. III Takes Inspiration from NYC By Annie Ho | Published 2010-08-18 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/urban-decay-book-of-shadows References: [glossy-kiss.blogspot](http://glossy-kiss.blogspot.com/2010/08/urban-decay-holiday-2010-book-of.html) & [urbandecay](http://www.urbandecay.com/) Christmas isn't here yet but giant makeup brand [Urban Decay](https://www.trendhunter.com/trends/urban-decay-x-m3gan) has just released its 'Urban Decay Book of Shadows Vol. III' for its [2010 Holiday Collection](https://www.trendhunter.com/trends/chanel-holiday-2025-makeup). The palette was inspired by the city of New York, which can be seen in the packaging -- it showcases a graffiti-inspired design. The colors in the 'Urban Decay Book of Shadows Vol. III' are all influenced by the Big Apple. The palette comes with [16 eyeshadows](https://www.trendhunter.com/trends/palettes-of-beautifying-eye-trends), the makeup brand's signature 'Primer Potion' and two eyeliners. ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 22% | Activity: 37% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Graffiti-inspired Makeup:** Opportunity for makeup brands to incorporate urban street culture into their products to appeal to a younger demographic. - **City-inspired Palettes:** Opportunity for makeup brands to release eye shadow palettes that are inspired by iconic cities to add uniqueness and differentiation to their product line. - **Limited Edition Holiday Collections:** Opportunity for makeup brands to create exclusive holiday collections to drive consumer excitement and increase sales during the festive period. ### Sectors Adopting This - **Makeup Industry:** Makeup brands can design innovative products that incorporate street art and city inspirations to attract a younger and more diverse target audience. - **Fashion Industry:** Fashion brands can leverage city culture to create collaborative makeup lines to attract new and younger customers. - **Holiday and Gifting Industry:** Holiday gift sets and exclusive collections can drive consumer excitement and generate new sales opportunities for the makeup industry. ## Related on Trend Hunter - [Thematic Holiday Makeup Lines](https://www.trendhunter.com/trends/treatinspired-holiday-2025-collection.md) - [Vibrantly Packaged Makeup Launches](https://www.trendhunter.com/trends/polite-society1.md) - [Dark-Romance-Inspired Makeup Capsules](https://www.trendhunter.com/trends/shadow-of-secrets-collection.md) - [Dazzling Holiday Makeup Collections](https://www.trendhunter.com/trends/holiday-makeup-collection.md) - [Y2K Anime Makeup Palettes](https://www.trendhunter.com/trends/y2k-baby-palette.md) - [Grocery-Themed Holiday Cosmetics](https://www.trendhunter.com/trends/benemart.md) - [Holiday Movie Makeup Collections](https://www.trendhunter.com/trends/nyx-professional-makeup-home-alone-collection.md) - [Comedic Horror Cosmetics](https://www.trendhunter.com/trends/nyx-x-beetlejuice.md) - [Harmonious Eyeshadow Combinations](https://www.trendhunter.com/trends/palettes-of-beautifying-eye-trends.md)