# Smiling Urban Cycling Gloves Jack Hudspith & Ben Pawle's Cheery Design Aims to Alleviate Road Rage By Kalin Ned | Published 2018-11-09 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/urban-cycling-gloves References: [dezeen](https://www.dezeen.com/2018/11/09/loffi-smiley-cycling-glove-combats-road-rage/) & [loffi.cc](http://loffi.cc/) Architect Jack Hudspith collaborates with product designer Ben Pawle on a pair of urban cycling gloves that are meant to inject metropolitan streets with optimism and cheerfulness. Each glove boasts two smiley faces on each side — one [reflective](https://www.trendhunter.com/trends/radian-wingman) and one cushioned. While the former provides visibility during the day and the night, the other adds a little extra comfort for the lengthy bike ride. The two creatives launch the urban cycling gloves under the Loffi brand name. The product is water-resistant and windproof. The functional and aesthetically delightful gloves are specifically designed to combat the "complex issue of [road rage](https://www.trendhunter.com/trends/smile-20)." Jack Hudspith and Ben Pawle hope that by flashing a smiley face at drivers, people can ease-up and be calmer and safer on the road. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 74% | Activity: 62% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What's Driving This Trend - **Urban Cycling Safety:** Cheerful accessories for cyclists that increase visibility and safety on urban roads. - **Innovative Cycling Gear:** Designs that combine functionality, comfort, and aesthetics in order to enhance the cycling experience. - **Mental Health in Transportation:** Exploring ways to improve the mental health and well-being of individuals on the road through creative designs. ### Who This Affects Most - **Sporting Goods:** Developing and marketing innovative cycling gear for commuters and enthusiasts alike. - **Health and Wellness:** Creating products that promote physical and mental well-being, such as gloves that increase visibility and positivity during the daily commute. - **Transportation and Logistics:** Exploring new ways to tackle the complex issue of road rage and promoting safe and positive behavior on the road. ## Related on Trend Hunter - [Smiley-Themed Collectors Cards](https://www.trendhunter.com/trends/bicycle-x-smiley.md) - [Limited Edition Racing Gloves](https://www.trendhunter.com/trends/royal-racing.md) - [Happy Bauble-Equipped Sneakers](https://www.trendhunter.com/trends/mallet-london-1.md) - [Gesture-Controlled Turn Signal Armbands](https://www.trendhunter.com/trends/flasher-armbands.md) - [Magnetic Hand-Holding Socks](https://www.trendhunter.com/trends/handholding-socks.md) - [Connected Emotive Face Masks](https://www.trendhunter.com/trends/w3e-mask-expressive-emotion.md) - [Illuminated Cycling Helmets](https://www.trendhunter.com/trends/illuminated-cycling-helmet.md) - [Smiley Clothing Wall Hooks](https://www.trendhunter.com/trends/itsahook.md) - [Adaptive Cyclist Eyewear](https://www.trendhunter.com/trends/nike-view-cycling-glasses.md)