# Urban Contemporary Fashion Collections Sandro Homme & Helly Hansen Combine Style and Functionality By Kalin Ned | Published 2018-09-17 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/urban-contemporary-fashion References: [highsnobiety](https://www.highsnobiety.com/p/sandro-homme-helly-hansen-fw-18/#slide-2) & [fr.sandro-paris](https://fr.sandro-paris.com/fr/homme/) An urban contemporary fashion collection is released by Parisian label Sandro Homme and Norwegian sports brand Helly Hansen. The capsule is specifically geared toward accommodating the style-minded individual in the metropolitan landscape during [cold-winter months](https://www.trendhunter.com/trends/fall-and-winter-line). The Fall/Winter 2018 offerings are characterized by fashion-forward silhouettes that exude comfort, as well as performance-driven materials that add protection against the elements. A key piece from the urban contemporary fashion collection by Sandro Homme and Helly Hansen is a [reversible puffer jacket](https://www.trendhunter.com/trends/balenciaga-skiwear-2025) that can accommodate an array of styles and a number of weather challenges. While one side of the piece is decked out in lambskin that adds a chic sensibility, its reverse boasts a waterproof nylon. This allows for the jacket to adapt to different weather demands and to protect its wearer from pouring rain. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 67% | Activity: 56% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Urban Contemporary Fashion:** Disruptive innovation opportunity: Develop versatile clothing items that combine style and functionality to meet the demands of urban dwellers in different weather conditions. - **Reversible Fashion:** Disruptive innovation opportunity: Create reversible clothing items with multifunctional features that allow users to adapt to changing weather demands and style preferences. - **Performance-driven Materials:** Disruptive innovation opportunity: Explore innovative materials and techniques that can enhance both comfort and protection in fashion items for urban environments. ### Where This Applies - **Fashion:** Disruptive innovation opportunity: Blend style and functionality in fashion collections to cater to the needs of urban consumers in various weather conditions. - **Outdoor Apparel:** Disruptive innovation opportunity: Combine fashion-forward designs with performance-driven materials to create urban-centric outdoor apparel for cold-winter months. - **Textile Technology:** Disruptive innovation opportunity: Develop advanced textile technologies to provide comfort, protection, and adaptability in urban contemporary fashion collections. ## Related on Trend Hunter - [Winterized Technical Fashion Capsule](https://www.trendhunter.com/trends/222-winter.md) - [Refined Spring-Centric Apparel](https://www.trendhunter.com/trends/reimagined-icons.md) - [Modular Fw26 Tech Fashion](https://www.trendhunter.com/trends/hh118389225-4.md) - [Urban Alpine Apparel](https://www.trendhunter.com/trends/bape-by-kazuki-kuraishi.md) - [Functional Timeless Outerwear](https://www.trendhunter.com/trends/soeur-x-kway.md) - [Utility Layering Capsules](https://www.trendhunter.com/trends/jjjjound-x-descente.md) - [Urban Functional Fall Techwear](https://www.trendhunter.com/trends/cp-company-2.md) - [Urban Layered Outdoor Fashion](https://www.trendhunter.com/trends/andwander-fw25.md) - [Urban Utility Capsules](https://www.trendhunter.com/trends/cp-company-x-beams.md)