# Extreme City Sports Urban Cliff Diving By Cowbag | Published 2008-09-14 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/urban-cliff-diving-red-bull-sponsored-extreme-sport References: [odditycentral](http://www.odditycentral.com/videos/2008-red-bull-cliff-diving.html) & [redbull](http://www.redbull.co.uk/en/ArticlePage.1216802923755-1809104742/htmlArticlePage.action) On August 23rd, [Hamburg](https://www.trendhunter.com/trends/bochum-welt-js-ep) played host to a extraordinary sporting event--urban cliff diving. The world’s top 10 cliff divers were assembled to compete in the 2008 [Red Bull](https://www.trendhunter.com/trends/thrill-seeker-mega-lift-mascara) Cliff Diving Championship. What better endorsement for cliff diving than the energy drink that gives you wings? Rather than jumping off of a cliff, divers jumped from atop a skyscraper. The acceleration from 0 to 90 km/h lasts only lasts 2.5 seconds. Check out the video for footage of the winner, Colombian Orlando Duque. Red Bull has totally nailed the extreme sports area with this stunt. If [Carlsberg](https://www.trendhunter.com/trends/jubel-billboard) did extreme sports, I imagine they’d be like this. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 45% | Activity: 36% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports) ## Key Themes ### Why This Trend Is Growing - **Urban Cliff Diving:** Opportunity for extreme sports brands to create urban cliff diving events and capitalize on the growing demand for thrilling experiences in urban environments. - **Extreme Sporting Events:** Potential for event organizers to develop and showcase extreme sporting events in unconventional locations, offering spectators unique and exhilarating experiences. - **Branded Stunts:** Brands can leverage extreme sports and stunts as a marketing strategy to promote their products and create memorable experiences for consumers. ### Industries Being Reshaped - **Energy Drinks:** Potential for energy drink companies to align their brands with extreme sports and sponsor events like urban cliff diving, targeting adventurous consumers. - **Event Management:** Opportunity for event management companies to specialize in organizing and hosting extreme sporting events, catering to the growing demand for adrenaline-filled experiences. - **Marketing and Advertising:** Creative agencies can work with brands to develop and execute branded stunts and campaigns that involve extreme sports, capturing the attention of the target audience and generating buzz. ## Related on Trend Hunter - [Daring Gymnast Stunts](https://www.trendhunter.com/trends/thrill-seeker-mega-lift-mascara.md) - [Rock Climbing Festivals](https://www.trendhunter.com/trends/rock-climbing-festivals-the-north-face-will-host-its-climb-festival-at-nycs.md) - [Competitive Battle Royale Events](https://www.trendhunter.com/trends/red-bull-1.md) - [Exclusive Energy Drink Installations](https://www.trendhunter.com/trends/red-bull-mirage.md) - [Street Pole Vault Competitions](https://www.trendhunter.com/trends/street-pole-vault-competition.md) - [Community-Centered Rooftop Events](https://www.trendhunter.com/trends/rooftop-revival.md) - [Regular Exercise-Encouraging Brand Initiatives](https://www.trendhunter.com/trends/zero-missed-workouts.md) - [Safe Consumption Swimmer Campaigns](https://www.trendhunter.com/trends/malibu-dont-drink-and-dive.md) - [Intense Elemental-Inspired Sportswear Spots](https://www.trendhunter.com/trends/engineered-for-whatever-ad.md)