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# Urban Childlike Clocks
The Gonz Clock by Mark Gonzales and SECOND LAB is a Playful Angel

By Meghan Young | Published 2014-07-29 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/urban-childlike-clock
References: [hypebeast](http://hypebeast.com/2014/7/mark-gonzales-x-second-lab-gonz-clocks)

Although this urban childlike clock looks like an illustrated attempt at capturing a bird, it reality takes after the signature angel design that is present in the designers' previous carpet creation. Another collaborative effort between [Second Lab](https://www.trendhunter.com/trends/simetra), a Japanese lifestyle goods label, and skateboarder and artist Mark Gonzales, the urban childlike clock is a [playful design](https://www.trendhunter.com/trends/shmoofoil) that would add a fun touch of art to any home.

Available in yellow and white, the urban childlike clock is simply dubbed 'Gonz.' Taking on a custom shape, the winged character comes complete with a happy face. As though a part of the stick figure family, the design will appeal to both children and adults alike. It's as great for family homes as it is for youthful bachelor pads.

## Trend Insights (Trend Hunter)

- Score: 2.9/10
- Popularity: 51% | Activity: 28% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Gen Z, Millennial
- Top markets: North America, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design)

## Key Themes

### Why This Trend Is Growing

- **Urban Childlike Clocks:** Disruptive innovation opportunity: Designing playful and artistic clocks that appeal to both children and adults alike.

### Industries Being Reshaped

- **Home Decor:** Disruptive innovation opportunity: Creating unique and whimsical home decor items that add a fun touch of art to any living space.
- **Lifestyle Goods:** Disruptive innovation opportunity: Collaborating with artists and designers to create innovative lifestyle products that combine functionality with playful design.
- **Skateboarding:** Disruptive innovation opportunity: Incorporating artistic elements into skateboarding equipment and merchandise to attract a wider range of consumers.

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