# Urban Camouflage Art GomDig Photographs People Blending in With Their Surroundings By Rose Nazarali | Published 2009-08-24 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/urban-camouflage-gomdig References: [dornob](http://dornob.com/urban-camo-clothing-street-fashion-stealth-disguises/) & [gomdig.nu](http://www.gomdig.nu/) GomDig is an interesting photographer that shoots people dressed in [urban camouflage](https://www.trendhunter.com/trends/stone-island-earth-mapping-camouflage) as they blend into the city. The photographs include people blending into billboards, bookshelves and even plain building walls. The [street fashions](https://www.trendhunter.com/trends/climber-easy-pants) blend the people into the city objects and some of them are pretty hard to find in the photographs. My favorite of GomDig’s work is the [grocery store shot](https://www.trendhunter.com/trends/dish-pics) where the man is camouflaged into a pile of chip bags. Check out some of his work above! ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 25% | Activity: 63% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Modern](https://www.trendhunter.com/modern) ## Key Themes ### What Makes This Trend Stand Out - **Urban Camouflage:** Exploring the trend of urban camouflage in art and fashion, providing opportunities for innovative designs and creative marketing strategies. - **Blending Into Surroundings:** The concept of blending people into their surroundings as a form of artistic expression and social commentary, inspiring disruptive innovations in photography and fashion. - **Hidden in Plain Sight:** The fascination with hiding in plain sight through urban camouflage, leading to opportunities for creative marketing campaigns and interactive art installations. ### Sectors Adopting This - **Art and Photography:** The art and photography industry can incorporate the trend of urban camouflage into their work, offering unique and visually striking creations for their audiences. - **Fashion:** The fashion industry can explore the concept of urban camouflage, creating clothing designs that allow wearers to blend into their urban environments while making a bold fashion statement. - **Advertising and Marketing:** The advertising and marketing industry can leverage the idea of urban camouflage, developing innovative campaigns that capture attention by blending products or messages seamlessly into urban settings. ## Related on Trend Hunter - [Camouflage-Print Technical Fashion](https://www.trendhunter.com/trends/grottoflage.md) - [Stealthy Collaborative Apparel](https://www.trendhunter.com/trends/digital-camo-collection.md) - [Artful Suspended Fashion Exhibitions](https://www.trendhunter.com/trends/invisible-figures.md) - [Chic Cyberpunk Boot Designs](https://www.trendhunter.com/trends/nike-acg-air-zoom-gaiadome-goretex-digi-camo.md) - [Painting-Immersive Photo Exhibits](https://www.trendhunter.com/trends/new-ground-exhibition.md) - [Optical Illusion Invisibility Boards](https://www.trendhunter.com/trends/invisibility-shield.md) - [Artful Illusory Ads](https://www.trendhunter.com/trends/illusion-artwork.md) - [Wearable Art Streetwear](https://www.trendhunter.com/trends/a-days-march-1.md) - [Artist-Inspired Outdoor Gear](https://www.trendhunter.com/trends/meguru-yamaguchi1.md)