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# Urban Bride Editorials
This Harper's Bazaar Turkey Feature Stars Dajana Antic

By Jana Pijak | Published 2016-04-28 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/urban-bride
References: [designscene.net](http://www.designscene.net/2016/04/dajana-antic-bazaar-turkey-benjamin-kanarek.html) & [benjaminkanarekblog](http://benjaminkanarekblog.com)

[Harper's Bazaar](https://www.trendhunter.com/trends/sculpting-paste) Turkey's 'Big Day' image series is an urban bride editorial that is captured on the gorgeous streets of Paris. Lensed by photographer Bejamin Kanarek, the fashion story spotlights [bridal fashions](https://www.trendhunter.com/trends/2025-bridal-collection) with a contemporary and youthful twist. Styling for Big Day is courtesy of fashion editor Coline Peyrot who dresses this editorial's star Dajana Antic in a mix of feminine dresses and edgy accessory pieces.

In addition to pairing Dajana's slinky maxi gowns with white combat boots, Peyrot also experiments with fringed wedding dresses and gowns that are matched with casual outerwear staples.

This urban bride editorial spotlights designer wedding day apparel from labels including [Bottega Veneta](https://www.trendhunter.com/trends/alta-collection1), Alexandre Vauthier and Azzedine Alaïa among other names. The fashion story's hair styling is the work of Audrey Lambert who collaborates with makeup artist Topolino to create its stunning beauty looks.

## Trend Insights (Trend Hunter)

- Score: 3.9/10
- Popularity: 65% | Activity: 44% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography)

## Key Themes

### What's Driving This Trend

- **Contemporary Bridal Fashion:** There is an opportunity for bridal fashion designers to target younger audiences through youthful, urban-inspired dresses and accessories.
- **Casual Bridal Attire:** The trend towards casual bridal attire can be capitalized on by designers creating formal wear that is paired with casual, everyday clothing items such as jackets and boots.
- **Fringe Detailing:** Designers can incorporate fringe detailing into wedding gowns to create a unique and edgy look that is still appropriate for formal occasions.

### Who This Affects Most

- **Bridal Fashion:** The bridal fashion industry can incorporate urban elements and fringe detailing into their designs to tailor to a young and modern audience.
- **Fashion Photography:** Fashion photographers can explore urban settings and unconventional locations to produce bridal editorials that deviate from the traditional wedding-dress-picturing photography genre.
- **Beauty & Makeup:** Beauty and makeup industries can experiment with unconventional beauty looks to match new, unconventional bridal trends.

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