# Angular Aquatic Structures The Urban Beach Concept Hopes to Make a Splash in Amsterdam By Alex Scott | Published 2010-04-02 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/urban-beach-concept References: [dezeen](http://www.dezeen.com/2010/04/01/urban-beach-by-o-a/) & [oplusa.nl](http://www.oplusa.nl/main.html) Though not a tropical oasis, the Urban Beach concept by O+A architectural firm hopes to add more [waterfront appeal](https://www.trendhunter.com/trends/aquapraca) to the city of Amsterdam. When one thinks of beach life, one's mind rarely ventures to the Netherlands as the first place. Being at the northern tip of Europe, one does not equate the country with fun in the sun, and that is the exact perception that the people at O+A architectural firm are trying to change. The [Urban Beach Concept](https://www.trendhunter.com/trends/loop-pool) is hoping to act as a [tourist magnet in the summer](https://www.trendhunter.com/trends/tourism-line) and also hoping to change people's perception of the cleanliness of the water in the city. The structure acts as a social environment where people have the option to sunbathe, swim or just hang out. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 41% | Activity: 32% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Architecture](https://www.trendhunter.com/architecture) ## Key Themes ### Why This Trend Is Growing - **Urban Beach Tourism:** The Urban Beach Concept aims to attract tourists to Amsterdam by creating a beach-like environment in the city. - **Waterfront Revitalization:** The Urban Beach Concept aims to transform the waterfront areas of Amsterdam, opening up new opportunities for businesses and recreation. - **Changing Perceptions:** The Urban Beach Concept challenges the perception of cleanliness of the water in Amsterdam, creating opportunities to improve water quality and promote environmental sustainability. ### Industries Being Reshaped - **Architecture:** The Urban Beach Concept presents a new approach to architectural design, combining functionality and recreational elements in urban waterfront spaces. - **Tourism and Hospitality:** The Urban Beach Concept creates a unique attraction for tourists, providing opportunities for hotels, restaurants, and entertainment venues to thrive. - **Environmental Solutions:** The Urban Beach Concept encourages the development of innovative solutions for cleaning and maintaining water quality in urban areas, creating opportunities for environmentally-friendly technologies and services. ## Related on Trend Hunter - [Artfully Made Floating Plazas](https://www.trendhunter.com/trends/aquapraa.md) - [Upcoming Architectural Floating Parks](https://www.trendhunter.com/trends/centroparco.md) - [Underwater Bicycle Parks](https://www.trendhunter.com/trends/ijboulevard.md) - [Manhattan Public Beach Sets](https://www.trendhunter.com/trends/public-beach-set.md) - [Urban Portugal Swimming Pools](https://www.trendhunter.com/trends/loop-pool.md) - [Floating Amazon Plaza](https://www.trendhunter.com/trends/the-aquapraa.md) - [Floating Marine Park Platforms](https://www.trendhunter.com/trends/smrket.md) - [Biodiverse Floating Housing Developments](https://www.trendhunter.com/trends/floating-neighborhood.md) - [Glowing Sphere Art Pavilions](https://www.trendhunter.com/trends/netherlands-pavilion.md)