# Badass Baby Gear Urban Baby Runway Offers Options for Hip Parents By Robyn Currie | Published 2010-03-14 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/urban-baby-runway References: [urbanbabyrunway](http://www.urbanbabyrunway.com/index.htm) I can sympathize with soon-to-be parents. I mean, you are no longer going to be able to stay out till 5am spray painting graffiti and breaking vending machines the way I do. But on the bright side, there is a whole new world of [badass baby gear](https://www.trendhunter.com/trends/infant-gear), courtesy of the online store Urban Baby Runway. This place specializes in [cool stuff for moms and dads](https://www.trendhunter.com/trends/keababies-new-product). Sure, you may not have a social life, will never sleep again and be responsible for another human life. But with Urban Baby Runway, you can look cool while doing it. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 64% | Activity: 13% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Babies](https://www.trendhunter.com/babies) ## Key Themes ### Why This Trend Is Growing - **Badass Baby Gear:** Disruptive innovation opportunity: Creating unique and stylish baby gear that appeals to hip parents. - **Cool Stuff for Moms and Dads:** Disruptive innovation opportunity: Developing innovative products that cater to the needs and preferences of modern parents. - **Online Baby Gear Stores:** Disruptive innovation opportunity: Building a user-friendly online platform for purchasing trendy baby gear. ### Industries Being Reshaped - **E-commerce:** Disruptive innovation opportunity: Introducing a curated online marketplace for trendy baby gear. - **Fashion and Apparel:** Disruptive innovation opportunity: Collaborating with designers to create fashionable baby gear that merges style and functionality. - **Parenting and Childcare:** Disruptive innovation opportunity: Innovating in the parenting industry by providing unique and trendy products that cater to the preferences of modern parents. ## Related on Trend Hunter - [Sleek Modern Baby Lines](https://www.trendhunter.com/trends/modern-baby-line.md) - [Practical Dad-Friendly Hoodie Designs](https://www.trendhunter.com/trends/dad-hoodies.md) - [Auto-Branded Baby Gear](https://www.trendhunter.com/trends/highquality-baby-gear.md) - [Modern Baby Apparel Lines](https://www.trendhunter.com/trends/modern-moments.md) - [Inflatable Infant Carriers](https://www.trendhunter.com/trends/inflatable-baby-carrier.md) - [Kidult Baby Shoes](https://www.trendhunter.com/trends/super-baby.md) - [Travel-Optimized Baby Products](https://www.trendhunter.com/trends/stokke.md) - [Fitness-Focused Baby Strollers](https://www.trendhunter.com/trends/baby-jogger.md) - [Concierge-Style Nursery Stores](https://www.trendhunter.com/trends/babyletto.md)