# Artistic Anniversary Apparel Stussy and Urban Industry are Collaborating to Sell New Urban Apparel By Katie Pagnotta | Published 2012-11-25 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/urban-apparel References: [highsnobiety](http://www.highsnobiety.com/2012/11/23/stussy-x-urban-industry-10th-anniversary-t-shirt/) & [urbanindustry](http://www.urbanindustry.co.uk/) [Urban Industry](https://www.trendhunter.com/trends/lip-toy-staining-brush-lip-liner) is celebrating its 10th Anniversary, and in honor of this glorious occasion, has teamed up with [Stussy](https://www.trendhunter.com/trends/levis-x-stussy) for an urban apparel collection. The collaboration features a [limited edition t-shirt](https://www.trendhunter.com/trends/unique-clothing-warehouse) that features two black ice cream cone drawings on a white background with a red cherry on top. Additionally, the cones have graffiti style logos of each brand's name in them. The graphic is fun and easily wearable. Other graphics on the shirts to commemorate this special occasion are the number ten emblazoned on the backside of the tees and the saying 'From South Coast to West Coast,' combining the two distinct brands and their geographic roots. This urban apparel debut by Urban Industry and Stussy is a one of kind collaboration that unites two hip brands through fashion and design. ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 29% | Activity: 14% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Limited Edition Urban Apparel:** As consumers continue to seek exclusive products, brands have an opportunity to collaborate and offer unique limited edition merchandise. - **Brand Collaboration:** Collaborating with other brands can be a powerful tool for reaching new audiences and creating fresh, innovative products. - **Graphic T-shirt Designs:** Bold and playful graphic designs have the potential to grab consumers' attention and create a sense of excitement around a product launch. ### Where This Applies - **Fashion & Apparel:** The fashion industry can explore new collaborations with other brands to offer limited edition collections and innovative products that capture consumers’ attention. - **Streetwear:** The streetwear industry has an opportunity to expand its customer base by collaborating with brands from different sectors and offering unique, one-of-a-kind merchandise. - **Graffiti & Street Art:** Graffiti and street art are becoming more mainstream and can be a source of inspiration for designers and brands looking to create bold and eye-catching designs. ## Related on Trend Hunter - [Co-Branded Californian Streetwear](https://www.trendhunter.com/trends/levis-x-stussy.md) - [Graphic Garment-Dyed Streetwear](https://www.trendhunter.com/trends/stssy-and-levis-1.md) - [90s Graffiti Culture-Inspired Streetwear](https://www.trendhunter.com/trends/subware.md) - [Celebratory Hip-Hop Collaborations](https://www.trendhunter.com/trends/hiphop-collaboration.md) - [Limited Art Apparel Collections](https://www.trendhunter.com/trends/autotype.md) - [Collaboration Apparel Lines](https://www.trendhunter.com/trends/crossover-collection.md) - [Collaborative PatGraphic T-Shirts](https://www.trendhunter.com/trends/respect-tee.md) - [Anniversary-Honoring Streetwear Graphics](https://www.trendhunter.com/trends/bape-gallery.md) - [Special-Edition Collab Luxury Cars](https://www.trendhunter.com/trends/spirit-of-ecstussy.md)