# Sports-Informed Outerwear Series The North Face's Urban Active Collection is Athletically Designed By Amy Duong | Published 2019-02-13 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/urban-active References: [highsnobiety](https://www.highsnobiety.com/p/the-north-face-urban-active-collection/) & [thenorthface](https://www.thenorthface.com/en_ca/homepage.html) The North Face launches a new collection entitled 'Urban Active' as its latest seasonal drop for the cold temperatures. The capsule is comprised of silhouette designs for both men and women, highlighting functional components in the form of [activewear fashion](https://www.trendhunter.com/trends/performance-in-the-city). The range features 29 pieces in total and breaks itself up into two sub-categories -- there is the '[Urban Active Running](https://www.trendhunter.com/trends/flora-alpina)' series and the 'Urban Active Training' series. All of the pieces are designed to be lightweight and waterproof, ensured by the incorporation of GORE-TEX materials. Notable, all of the apparel in the new Urban Active collection boasts a neutral color palette of beige, black, and white. The minimal tonal aesthetics promises versatility, blending together with the prominent infusion of functional details. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 51% | Activity: 34% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### What Makes This Trend Stand Out - **Athletic Outerwear:** Opportunity for innovative sports-inspired designs and functional activewear components in outerwear. - **Urban Active Fashion:** Opportunity for stylish and versatile apparel designs that blend functional details with minimal tonal aesthetics. - **GORE-TEX Materials:** Opportunity for lightweight and waterproof apparel incorporating GORE-TEX materials. ### Sectors Adopting This - **Fashion:** The fashion industry can explore innovative designs and functional components for athletic outerwear. - **Outdoor Gear:** The outdoor gear industry can leverage GORE-TEX materials to create lightweight and waterproof apparel. - **Sportswear:** The sportswear industry can capitalize on the trend of urban active fashion by offering versatile and stylish designs. ## Related on Trend Hunter - [Elevated Winter Fashion](https://www.trendhunter.com/trends/the-north-face-x-skims.md) - [Collaborative Technical Outerwear Series](https://www.trendhunter.com/trends/hyke-2.md) - [Collaborative Outdoor Technical Apparel](https://www.trendhunter.com/trends/hyke-and-the-north-face.md) - [Durable Outdoor-Centric Lifestyle Apparel](https://www.trendhunter.com/trends/ripstop-collection.md) - [Weatherized Collaborative Collections](https://www.trendhunter.com/trends/soukuu-collaboration.md) - [Seasonal Utility Staples](https://www.trendhunter.com/trends/the-north-face-red-box.md) - [Urban Modular Outerwear](https://www.trendhunter.com/trends/urban-exploration-2.md) - [Merino-Based Adventure Apparel](https://www.trendhunter.com/trends/icebreaker-1.md) - [Athleisure Line Launches](https://www.trendhunter.com/trends/performance-in-the-city.md)