# Handy Travel Hoods Ur Aria Provides Comfort and Privacy on Passenger Transport By Amelia Roblin | Published 2011-11-10 | World Source: Trend Hunter, https://www.trendhunter.com/trends/ur-aria References: [industrialdesignserved](http://www.industrialdesignserved.com/gallery/aria/948567) There are so many factors that you cannot control when you're traveling by bus, train or airplane so the goal of Ur Aria was to establish some sense of personal space in a single article of clothing. Gustavo Primavera worked with Ana Isabel Palacios and Maria Chiara Cacciani to come up with a [hoodie](https://www.trendhunter.com/trends/the-eden-hoodie) that could improve travelers' experiences by allowing elements like privacy, security, temperature, brightness and surface to be adjusted within the hands of the wearer. The draw-string hood allows one to shut out her seat mate and take a little [snooze](https://www.trendhunter.com/trends/zzzn-sleep-apparel-system). For warmth, the user can turn the garment into a scarf or tuck her hands into the pockets. The pouches can store personal possessions and the hood of Ur Aria inflates into a pillow to provide cushioning for one's head. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 49% | Activity: 49% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Travel](https://www.trendhunter.com/travel) ## Key Themes ### Why This Trend Is Growing - **Personalized Travel Accessories:** Ur Aria's adjustable hoodie highlights the growing trend of personalized travel accessories that offer customizable features for enhanced comfort and convenience during travel. - **Privacy Enhancing Wearable Tech:** The development of Ur Aria's hoodie reflects a trend towards wearable tech that prioritizes privacy by allowing travelers to easily control their personal space and block out distractions. - **Multifunctional Travel Garments:** Ur Aria's versatile hoodie showcases the growing trend of multifunctional travel garments that can be transformed into different forms and offer various practical features. ### Industries Being Reshaped - **Travel Retail:** The travel retail industry can capitalize on the personalized travel accessories trend by offering a range of customizable and innovative products that enhance the travel experience for customers. - **Wearable Technology:** The wearable technology industry has the opportunity to create more privacy-enhancing garments like Ur Aria's hoodie, catering to the increasing demand for wearable tech that prioritizes personal space and comfort during travel. - **Apparel and Accessories:** The apparel and accessories industry can explore the market of multifunctional travel garments, like Ur Aria's versatile hoodie, to offer consumers practical and convenient clothing options for their travel needs. ## Related on Trend Hunter - [Backpack-Inspired Storage Hoodies](https://www.trendhunter.com/trends/nomade-58.md) - [Sensory Deprivation Travel Pillows](https://www.trendhunter.com/trends/pod-travel-pillow.md) - [Redesigning Restful Moments](https://www.trendhunter.com/trends/anew-project.md) - [Sleeping-Friendly Duvet-Like Parkas](https://www.trendhunter.com/trends/zzzn-puffer-jacket.md) - [Face-First Flight Rest Aids](https://www.trendhunter.com/trends/rest-aid.md) - [Posture-Aligned Travel Pillows](https://www.trendhunter.com/trends/sleeper-hold-travel-pillow.md) - [Progressive Sleeper Transit Designs](https://www.trendhunter.com/trends/2050-lab.md) - [Pocket-Sized Travel Kits](https://www.trendhunter.com/trends/matador-blackout-sleep-mask-earplugs.md) - [Anxiety Relief Cloaks](https://www.trendhunter.com/trends/the-eden-hoodie.md)