# THC-Infused Energy Drinks Upward by Trulieve Supports Active, Wellness-Focused Lifestyles By Laura McQuarrie | Published 2025-07-24 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/upward References: [newswire](https://www.newswire.ca/news-releases/trulieve-announces-expanded-distribution-of-onward-and-launch-of-thc-infused-energy-drink-upward-866707090.html) & [drinkonward](https://drinkonward.com/collections/upward)  Building on the positive response to [Onward](https://www.trendhunter.com/trends/onward-beverages) (a premium, non-alcoholic THC beverage for those seeking a new and alternative form of refreshment,) [Trulieve](https://www.trendhunter.com/trends/half-half) announced the launch of [Upward](https://www.trendhunter.com/trends/upward-spiral-playbook), a premium THC-infused energy drink to support active and wellness-focused lifestyles. Upward is introducing itself to adult cannabis consumers with a balance of THC and CBD in varieties like 5-milligram Lemonade, Peach Nectarine, and Strawberry Tea and 10-milligram Pink Lemonade. These low-calorie energy drinks featuring natural fruit juices deliver a boost thanks to green coffee beans and black tea leaves, offering an experience that uplifts the mind while gently relaxing the body. As such, these alcohol-free drinks for a buzz-free lift lend themselves well to different situations that call for refreshment, from quiet moments and slow afternoons to casual social gatherings. ## Trend Insights (Trend Hunter) - Score: 7.4/10 - Popularity: 86% | Activity: 91% | Freshness: 46% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Cannabis-infused Functional Beverages:** The emergence of THC-infused energy drinks highlights a growing demand for innovative beverages that combine the effects of cannabis with functional ingredients like caffeine for a unique consumer experience. - **Holistic Wellness Consumption:** Consumers are increasingly seeking products that promote a balanced lifestyle, leading to the development of beverages that incorporate both energizing and relaxing properties. - **Low-calorie Beverage Options:** The introduction of low-calorie THC-infused drinks signifies a trend towards healthier lifestyle choices without sacrificing flavor or efficacy. ### Industries Being Reshaped - **Cannabis-enhanced Beverages:** The burgeoning sector of cannabis-infused drinks offers vast potential for new formulations that address diverse consumer needs, from relaxation to energy boosts. - **Functional Beverage Market:** This industry is expanding to include beverages incorporating a variety of active ingredients, redefining what consumers expect from drinkable wellness solutions. - **Health-conscious Consumer Goods:** An industry focusing on low-calorie, natural ingredient products that cater to the health-oriented preferences of modern-day consumers is rapidly evolving. ## Related on Trend Hunter - [Hybrid Energy-Boosting Beverages](https://www.trendhunter.com/trends/half-half.md) - [Premium THC Beverages](https://www.trendhunter.com/trends/onward-beverages.md) - [THC-Infused Energy Drinks](https://www.trendhunter.com/trends/countdown-energy-drinks.md) - [Energy-Boosting Cannabis Beverages](https://www.trendhunter.com/trends/select-formulax.md) - [THC-Infused Summer Beverages](https://www.trendhunter.com/trends/summer-beverages.md) - [Approachable Cannabis Drinks](https://www.trendhunter.com/trends/delta9thc-beverages.md) - [THC-Infused Sports Drinks](https://www.trendhunter.com/trends/offfield.md) - [High-Dose THC Drinks](https://www.trendhunter.com/trends/extra-infuzed-10mg-seltzers.md) - [Low-Calorie THC Shots](https://www.trendhunter.com/trends/lowcalorie-cannabis-beverage.md)