# Freshness-Maximizing Microgreens Packaging Upward Farms Introduced New Packs for its Microgreens By Michael Hemsworth | Published 2022-11-18 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/upward-farms References: [foodbev](https://www.foodbev.com/news/upward-farms-introduces-resealable-packaging-for-microgreens/) & [upwardfarms](https://upwardfarms.com)  This Upward Farms resealable packaging is being introduced to provide a fresher experience for consumers and prioritize ease of access. The packaging is being touted as a [more sustainable alternative](https://www.trendhunter.com/trends/debatin) to the existing design and features post-consumer recycled content along with 38% less plastic overall. The new packaging also features [sealed plastic trays](https://www.trendhunter.com/trends/placon-crystal-seal-delectables) to allow for easier stacking and access, which is focused on increasing shelf life. This will ensure the product is fresh from the first serving to the last. CEO and Co-Founder Jason Green spoke on the new Upward Farms resealable packaging saying, "Continuously reducing [Upward Farms’](https://www.trendhunter.com/trends/half-half) carbon footprint is a top priority for us, and our new packaging marks a significant milestone in that journey. Upward Farms’ new packaging is made using post-consumer recycled Polyethylene Terephthalate (rPET), one of the only truly recyclable plastics.” ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 62% | Activity: 71% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Resealable Sustainable Packaging:** Opportunities for more sustainable and user-friendly packaging designs that improve product freshness and reduce waste. - **Use of Post-consumer Recycled Content:** Opportunities for using more post-consumer recycled content in packaging materials to reduce the carbon footprint. - **Increased Shelf Life Packaging:** Opportunities for innovative packaging that extends the shelf life of perishable products, enhancing customer experience and reducing food waste. ### Industries Being Reshaped - **Food Packaging:** Opportunities for companies in the food packaging industry to innovate more eco-friendly and user-friendly packaging options. - **Agriculture:** Opportunities for agricultural companies to partner with packaging companies to develop packaging solutions that increase the freshness and value of their products. - **Waste Management:** Opportunities for waste management companies to develop technology and infrastructure that support the recycling and repurposing of post-consumer recycled materials. ## Related on Trend Hunter - [Resealable Lettuce Packaging](https://www.trendhunter.com/trends/sensei-farms.md) - [Low-Plastic Dairy Packaging](https://www.trendhunter.com/trends/resealable-lid-packaging.md) - [Compostable Packaging Salad Lines](https://www.trendhunter.com/trends/organic-salad-kit.md) - [Sustainable Supplement Packaging](https://www.trendhunter.com/trends/touchstone-essentials-packaging.md) - [Freshness-Enhancing Lamb Packaging](https://www.trendhunter.com/trends/sainsburys-2.md) - [Recyclable Apple Packaging Initiatives](https://www.trendhunter.com/trends/superfresh-growers-1.md) - [Reduced Plastic Sandwich Packaging](https://www.trendhunter.com/trends/seal-n-flip-packaging.md) - [Paper-Made Frozen Food Packaging](https://www.trendhunter.com/trends/recyclable-paper-bags.md) - [Recyclable Vacuum-Sealed Meat Packaging](https://www.trendhunter.com/trends/beef-mince-packaging.md)