# Balanced Wine-Based Cocktails The Uptown Wine Cocktails are Ready-to-Drink and Flavorful By Michael Hemsworth | Published 2020-04-23 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/uptown-wine-cocktails References: [progressivegrocer](https://progressivegrocer.com/uptown-wine-cocktails) & [uptowncocktails](http://uptowncocktails.com/) The Uptown Wine Cocktails are a flavorful range of libations for those seeking out an alternative to existing premixed cocktails that are sure to match their needs for high-quality taste and convenience. The libations feature a [ready-to-drink profile](https://www.trendhunter.com/trends/flyback) that is achieved with a base of wine and has been flavored using [real fruit juices](https://www.trendhunter.com/trends/drop-needle-drinks) to achieve a balanced taste on the palate. The drinks are free from artificial flavors and aren't made with high-fructose corn syrup unlike some other cocktail options on the market. The Uptown Wine Cocktails come in six expertly mixed flavor options and have a 13.9% ABV to make them a great [alternative to traditional wine](https://www.trendhunter.com/trends/angry-orchard-canned-cocktail) for those seeking out a different kind of libation. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 35% | Activity: 50% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Wine-based Cocktails:** The rise of wine-based cocktails, using real fruit juices and different wine blends offers an opportunity for bars and restaurants to create new drink menus and differentiate themselves from competitors. - **Ready-to-drink Cocktails:** Ready-to-drink wine-based cocktails are an innovation that will appeal to consumers looking for convenience without sacrificing taste. Alcoholic beverage companies could consider developing and marketing similar products to diversify their portfolios. - **Natural Ingredient Cocktails:** Consumers are actively looking for healthier alternatives to traditional cocktails. Developing premixed, wine-based cocktails with natural ingredients would be a disruptive innovation in the cocktail industry. ### Sectors Adopting This - **Alcoholic Beverage Industry:** Development of wine-based cocktails could create new market opportunities and an alternative product line for alcoholic beverage industry players. - **Bars and Restaurants:** Bartenders and chefs can incorporate ready-to-drink, wine-based cocktails in their menus, making it easy to serve delicious cocktails without taking too much time to prepare. - **Retail Industry:** Supermarkets and specialty stores could add ready-to-drink, wine-based cocktails to their product lines, giving consumers a convenient and alternative option to traditional alcoholic beverages. ## Related on Trend Hunter - [High-ABV Premium Cocktails](https://www.trendhunter.com/trends/avenue-8.md) - [Cocktail-Inspired Wine Collections](https://www.trendhunter.com/trends/signature-cocktail-collection.md) - [Better-For-You Boozy Beverages](https://www.trendhunter.com/trends/watertight-cocktails.md) - [Expansive RTD Libation Lineups](https://www.trendhunter.com/trends/mixedup-cocktail-co.md) - [Freshly Squeezed Fruit Cocktails](https://www.trendhunter.com/trends/craftwell-cocktails.md) - [Premium Pre-Mixed Cocktails](https://www.trendhunter.com/trends/coppa-cocktails.md) - [Ready-to-Drink Boxed Cocktails](https://www.trendhunter.com/trends/next-round-cocktails.md) - [RTD No-Alcohol Cocktails](https://www.trendhunter.com/trends/booze-free-cocktails.md) - [Juicy Wine Cocktails](https://www.trendhunter.com/trends/drop-needle-drinks.md)