# Dolled-Up Damsels Wes Gordon's 'Uptown Girls' Collection for Spring 2011 is Fresh By Amelia Roblin | Published 2010-09-14 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/uptown-girls-collection References: [fashionista](http://fashionista.com/2010/09/wes-gordons-uptown-girls/) & [wesgordon](http://www.wesgordon.com/collection.php) Venturing to dress a younger of women, Wes Gordon has designed this spry but sophisticated 'Uptown Girls' Collection of pastel-themed garments. With emphases on [clean lines, structured forms](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit) and [fresh colors](https://www.trendhunter.com/trends/marc-jacobs-charm-collection), the 'Uptown Girls' Collection embodies a polished cleverness, suitable for work or play. With a youthful style that shows off legs, arms and shoulders, Gordon's line thrives on poshness with a punch, pairing [lighter garments](https://www.trendhunter.com/trends/splendid-srping-2025) with brighter shoes or rad sunglasses. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 81% | Activity: 52% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Youthful Style:** Opportunity for creating fashion lines that cater to a younger generation with an emphasis on clean lines and fresh colors. - **Polished Cleverness:** Potential for designing garments that exude sophistication while still maintaining a playful and youthful vibe. - **Mix and Match:** Disruptive innovation potential in developing fashion accessories that can be paired with lighter garments to create unique and stylish looks. ### Where This Applies - **Fashion:** Opportunities for designers and brands to create clothing lines in line with Wes Gordon's 'Uptown Girls' Collection. - **Footwear:** Potential for footwear brands to develop brighter and bolder shoes to complement the pastel-themed garments in the 'Uptown Girls' Collection. - **Sunglasses:** Disruptive innovation potential in creating rad sunglasses that can enhance the trendy and youthful style of the 'Uptown Girls' Collection. ## Related on Trend Hunter - [Girlhood-Inspired Clothing Drops](https://www.trendhunter.com/trends/peachy-dens-sweet-cheeks.md) - [Modern High-Fashion Dresses](https://www.trendhunter.com/trends/terani-couture.md) - [Politically-Inspired Runway Collections](https://www.trendhunter.com/trends/selkies-the-libertine-collection.md) - [Playful Spring-Forward Statements](https://www.trendhunter.com/trends/marc-jacobs-charm-collection.md) - [Spring Fashion Blooms](https://www.trendhunter.com/trends/reformation-spring-2025.md) - [Whimsical Feminine Runway Shows](https://www.trendhunter.com/trends/wild-rose-sparrow.md) - [Transitional Spring Collections](https://www.trendhunter.com/trends/splendid-srping-2025.md) - [Statement-Making Fall Collections](https://www.trendhunter.com/trends/auteur-studios-fall-2025.md) - [Archetypal Fashion Debuts](https://www.trendhunter.com/trends/la-famiglia-collection.md)