# Selling With Crying Dogs The Uptown Community Advertisement Makes an Emotional Connection By Jacqueline Parrish | Published 2009-10-27 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/uptown-community-advertisement References: [adsoftheworld](http://adsoftheworld.com/media/print/uptown_community_clinic_diamond) The Uptown Community advertisement features a very melancholy black lab who appears to be crying with the words “Diamond thinks her name is 'Stupid'" written in bold white font. It also displays text discussing that people are eager to help [abused animals in distress](https://www.trendhunter.com/trends/food-lion1), but not children. The ad certainly does [evoke a lot of emotion](https://www.trendhunter.com/trends/make-life-brighter) from the viewer. **Implications** - Playing with emotions is definitely a proven way to get people to listen to your message. By appealing to consumers' more sentimental sides, companies can create a sense of attachment that is strong and memorable. Whether it's a product, service or simply an [awareness campaign](https://www.trendhunter.com/trends/mwcurated), people will react if they feel that they are connected. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 49% | Activity: 76% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Life](https://www.trendhunter.com/life) ## Key Themes ### Key Themes Behind This Trend - **Emotional Marketing:** There is a growing trend of using emotional marketing to create strong connections with consumers. - **Sentimental Advertising:** The use of sentimental advertising is on the rise as companies aim to create memorable and impactful campaigns. - **Human-animal Connection:** There is an increasing trend of leveraging the emotional connection between humans and animals in marketing and advertising strategies. ### Where This Applies - **Advertising:** The advertising industry can explore new ways to create emotional connections and engage consumers through sentimental advertising. - **Marketing:** The marketing industry can utilize emotional marketing techniques to build strong brand connections and foster consumer loyalty. - **Pet Products:** The pet products industry can tap into the human-animal connection trend to develop innovative products and campaigns that appeal to the emotional bond between humans and animals. ## Related on Trend Hunter - [High-Frequency Radio Ads](https://www.trendhunter.com/trends/morrisons-ad.md) - [Dog-Friendly Food Ads](https://www.trendhunter.com/trends/natural-balance-pet-food.md) - [Pet-Finding Billboards](https://www.trendhunter.com/trends/scented-billboards.md) - [Functionally Focused Dog Campaigns](https://www.trendhunter.com/trends/inflatable-dogs.md) - [Pet-Equality Campaigns](https://www.trendhunter.com/trends/pet-ownership.md) - [Emotionally Engaging Holiday Advertisements](https://www.trendhunter.com/trends/the-power-of-wishes.md) - [Playful Pet Accident Campaigns](https://www.trendhunter.com/trends/dont-worry-you-can-afford-it.md) - [Heartfelt Adoption Campaigns](https://www.trendhunter.com/trends/homecentre-thehomecoming.md) - [Adoptable Playlists Pet Ads](https://www.trendhunter.com/trends/adoptable-playlists.md)