# Balanced Premium Energy Beverages UPTIME Energy Introduces New Flavors for the Summer Season By Amy Duong | Published 2019-04-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/uptime References: [uptimeenergy](https://uptimeenergy.com/) UPTIME is a better-for-you premium energy drink that aims to provide a balanced boost promoting clarity and focus, not a rush of energy. UPTIME has a thoughtful and minimal formulation, incorporating [natural, sparkling flavors](https://www.trendhunter.com/trends/sparkling-energy-blue-glacier) – including two new refreshing flavors for the summer season, Blood Orange and White Peach Lemonade. These new flavors recently launched and are available in both [sugar-free and original cane sugar options](https://www.trendhunter.com/trends/new-red-bull-zero). The Blood Orange flavor is available exclusively at 7-Eleven for the first 90 days following the launch. Each drink is packaged within a 12 oz resealable bottle, consciously designed with sleek aesthetics for those on the go. UPTIME contains 142mg of natural caffeine or about as much as a premium cup of coffee. It is also non-GMO, gluten-free, and contains zero sodium. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 28% | Activity: 48% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Better-for-you Energy Drinks:** Opportunities for companies to create energy drinks that promote focus and clarity instead of just a rush of energy. - **Minimal Formulation Beverages:** Innovations in minimal formulation beverages could disrupt the traditional energy drink market. - **Natural Caffeine Supplements:** Companies may explore natural caffeine supplements as an alternative to traditional energy drinks. ### Who This Affects Most - **Energy Drinks:** Businesses can focus on creating more low-sugar and natural ingredients in energy drinks. - **Functional Beverages:** Functional beverage companies could incorporate natural and minimal ingredients into their products for a health-focused market. - **Supplements:** Supplement companies may explore natural caffeine supplements as a new product line for customers looking for a healthier energy boost. ## Related on Trend Hunter - [Refreshing Zero-Sugar Energy Drinks](https://www.trendhunter.com/trends/citrus-freeze.md) - [Summertime Fruit Energy Drinks](https://www.trendhunter.com/trends/monster-ultra-peachy-keen.md) - [Fruit-Forward Energy Beverages](https://www.trendhunter.com/trends/v8-energy.md) - [Summery Sugar-Free Energy Drinks](https://www.trendhunter.com/trends/red-bull-sugarfree-editions.md) - [Summertime Fruit Energy Drinks](https://www.trendhunter.com/trends/red-bull-summer-edition-white-peach.md) - [Vitamin-Based Sparkling Drinks](https://www.trendhunter.com/trends/bloom-nutrition-2.md) - [Premium Energy Drink Flavors](https://www.trendhunter.com/trends/lucozade-alert-flavors.md) - [Sour Protein-Rich Refreshments](https://www.trendhunter.com/trends/protein-energy-drink.md) - [Vibrant Energy Drink Flavors](https://www.trendhunter.com/trends/celsius-drops-two-new-flavors.md)