# Tempting Tie-Dyed Looks The Indie Fashion Label 'Upstate' Spring 2011 Lookbook By Armida Ascano | Published 2010-10-05 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/upstate-spring-2011 References: [coolhunting](http://www.coolhunting.com/style/upstate-spring.php) & [youreupstate](http://www.youreupstate.com/) The 'Upstate' Spring 2011 collection falls somewhere between Brooklyn hipster and hippie lovechild. All pieces from the collection are hand-dyed to look like your mother's nostalgic tie-dyed clothing, but cut to match a modern audience. The indie Brooklyn-based label is on the rise with the 'Upstate' Spring 2011 line. Boasting capes, kerchiefs, ponchos and vests, these gorgeous tie-dyed pieces will be must-have items this spring season. **Implications** - Youth consumers are looking to the past as a guide for their style choices. This stems from a fear of the future and a desire to return to an idealized time of simplicity. Companies should appropriate elements from pop culture from previous decades to nurture an emotional connection. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 37% | Activity: 31% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Key Themes Behind This Trend - **Nostalgic Fashion:** Fashion brands can look to past trends and incorporate them into modern designs to appeal to consumers looking for nostalgic styles. - **Handcrafted Clothing:** Consumers are showing an increased interest in handcrafted clothing and accessories, creating an opportunity for brands to offer artisanal pieces. - **Tie-dye Revival:** The revival of tie-dye prints and patterns in fashion trends creates an opportunity for brands to incorporate this nostalgic technique into their designs. ### Where This Applies - **Fashion Design:** Fashion designers can incorporate hand-dyed and tie-dyed techniques into their collections to appeal to consumers looking for unique, artisanal pieces. - **Textile Manufacturing:** The demand for hand-crafted, tie-dyed clothing and accessories creates a need for skilled artisans and textile manufacturers with experience in dyeing techniques. - **Retail:** Retailers can capitalize on the tie-dye trend by stocking hand-dyed clothing and accessories from artisanal designers or offering workshops to teach customers how to create their own tie-dyed pieces. ## Related on Trend Hunter - [Accessible Nostalgic Apparel Lines](https://www.trendhunter.com/trends/gap-and-den.md) - [Laidback Indigo-Dyed Fashions](https://www.trendhunter.com/trends/buck-mason-indigodipped-collection.md) - [Camp-Inspired Fashion Capsules](https://www.trendhunter.com/trends/summer-outdoor.md) - [Pattern-Heavy Fashion Capsules](https://www.trendhunter.com/trends/needles-new-collection.md) - [Whimsical Spring Apparel](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025.md) - [Bold Playful Summer Collections](https://www.trendhunter.com/trends/duvin-design-co.md) - [Subculture-Themed Generational Fashion](https://www.trendhunter.com/trends/wildest-ones-yet.md) - [Beach-Inspired Spring Fashion Capsules](https://www.trendhunter.com/trends/a-kind-of-guise-3.md) - [Reimagined Tie Dye Rugs](https://www.trendhunter.com/trends/tie-dye-collection.md)