# Superstore-Branded Video Series Walmart Canada Will Release 'Upstairs Amy' on YouTube By Ell Smith | Published 2017-10-11 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/upstairs-amy References: [adweek](http://www.adweek.com/brand-marketing/walmart-canada-is-creating-a-new-scripted-branded-content-series-that-aims-for-authenticity/) & [walmart](https://www.walmart.ca/en?cmpid=sem_search_google_en_none_167728639_10573819159_walmart) 'Upstairs Amy' is a branded content series presented by [Walmart Canada](https://www.trendhunter.com/trends/walmart-canada-1) that will be available on [YouTube](https://www.trendhunter.com/trends/claires-1) this Fall. The [scripted series follows three modern women](https://www.trendhunter.com/trends/mary-kay-miss-conceptions), and details the journey of Millennial parenting. The main character in the series is an accountant-turned-YouTuber, who documents her journey in a manner that allegedly incorporates real social media influencers. Walmart Canada is attempting to address Canadian family dynamics in a manner that's engaging and entertaining. This curated content series will feature vlogs, blogs and more and serves as a unique way for Walmart to digitally connect with its audience. Through the series, a variety of sponsors will be highlighted, including Hamilton Beach, the official partner for the series. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 73% | Activity: 80% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Branded Content Series:** Opportunity for companies to create engaging and entertaining video content that connects with their audience. - **Incorporating Influencers:** Using real social media influencers in scripted series to add authenticity and credibility to the content. - **Digital Connection with Audience:** Utilizing digital platforms like YouTube to connect and engage with the target audience. ### Where This Applies - **Retail:** Retailers can create branded content series to showcase their products and connect with customers. - **Entertainment:** Media and entertainment companies can leverage influencers and branded content series to create engaging and viral content. - **Home Appliances:** Appliance manufacturers like Hamilton Beach can partner with content series to promote their products and reach a wider audience. ## Related on Trend Hunter - [Retail Social Platforms](https://www.trendhunter.com/trends/walmart-creator.md) - [Video-Based E-Commerce Features](https://www.trendhunter.com/trends/wayfair-on-air.md) - [Blockbuster Shopping Campaigns](https://www.trendhunter.com/trends/black-friday-ad.md) - [Retailer-Backed Maternity Capsules](https://www.trendhunter.com/trends/monica-and-andy.md) - [Tween-Oriented Content Series](https://www.trendhunter.com/trends/claires-1.md) - [Imaginative Shopping Platforms](https://www.trendhunter.com/trends/walmart-realm.md) - [Influencer-Led Virtual Shops](https://www.trendhunter.com/trends/walmart-realm-1.md) - [Holiday Retail Campaigns](https://www.trendhunter.com/trends/whoknewville.md) - [Holiday Influencer Home Capsules](https://www.trendhunter.com/trends/walmart-canada-1.md)