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# Upsidedown Surfing
Dulip Kokuhannadige

By Pearl | Published 2008-09-05 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/upsidedown-surfing-dulip-kokuhannadige
References: [telegraph](http://www.telegraph.co.uk/news/newstopics/howaboutthat/2680855/Surfer-learns-to-ride-waves-on-his-head.html)

Most of us would be content to be able to [stand on a surfboard](https://www.trendhunter.com/trends/awake-rvik-explore) for just a few seconds. But 22 year old **Dulip Kokuhannadige** does it upside down! He has become a tourist attraction in the seaside town of Bournemouth in Dorset.

The Sri Lankan-born builder lost everything in the 2004 Asian Tsunami. He taught youngsters to surf in the aftermath. He started to do headstands on this [surf board](https://www.trendhunter.com/trends/newave-modular-surfboard) on a whim and practised until he could stay upside for the duration of a good wave all the way to the beach.

He continued to hone his skills after he moved to Britain. He added, "When I am riding a wave my face doesn't get too wet but when it breaks, water does go up my nose."

## Trend Insights (Trend Hunter)

- Score: 1.6/10
- Popularity: 12% | Activity: 29% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports)

## Key Themes

### Key Themes Behind This Trend

- **Upside-down Surfing:** Disruptive innovation opportunity: Develop specialized surfboards and equipment designed for upside-down surfing.
- **Tourist Attractions:** Disruptive innovation opportunity: Create unique and unconventional tourist attractions, such as upside-down surfing demonstrations.
- **Recreational Water Sports:** Disruptive innovation opportunity: Offer new and exciting variations of traditional water sports, like upside-down surfing, to attract a wider audience.

### Where This Applies

- **Surfing Equipment Manufacturing:** Disruptive innovation opportunity: Design and produce specialized surfboards, accessories, and safety gear for upside-down surfing.
- **Tourism and Hospitality:** Disruptive innovation opportunity: Develop immersive and unconventional tourist experiences, such as upside-down surfing lessons or dedicated upside-down surfing destinations.
- **Entertainment and Recreation:** Disruptive innovation opportunity: Create unique water sports activities and recreational experiences, like upside-down surfing, to attract and engage adventure-seeking consumers.

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