# Utilitarian Hiking Socks Kora Launched its Sustainable and Ethical 'Upside Down Sock' By Grace Mahas | Published 2019-06-13 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/upside-down-sock References: [kora.net](https://www.kora.net/row/upside-down-sock-all.html) & [kora.net](https://www.kora.net/row/upside-down-sock-all.html) Kora, a company dedicated to sustainable and ethical practices, has recently released its durable 'Upside Down Sock.' The sock is perfect for hikers and can be worn in [technical boots](https://www.trendhunter.com/trends/hoka-kaha), making it your go-to for any adventure. The socks boast [plush wool](https://www.trendhunter.com/trends/knit-kite-jacket) that ensures the wearer's comfort and performance. The strategically cushioned design ensures the terry loop is only present in key zones, this decreases both bulk and weight while increasing breathability. The Upside Down Sock also includes a [mesh knit section at the toe](https://www.trendhunter.com/trends/allday-silver-socks), which reduces its mass and any abrasion. The compressed terry loop is performance-enhancing, while also minimizing the chances of blisters. These durable socks have been designed with comfort and performance in mind, ensuring a high-quality build and versatility. Image Credit: Kora ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 19% | Activity: 26% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Why This Trend Is Growing - **Sustainable Hiking Apparel:** Developing sustainable and ethical hiking apparel using materials that prioritize sustainability and durability. - **Performance-enhancing Socks:** Innovative sock designs and materials that improve performance and reduce blisters during outdoor activities. - **Breathable Outdoor Wearables:** Advanced breathable materials and designs for outdoor wearable technology to better accommodate the demands of outdoor activities. ### Industries Being Reshaped - **Outdoor Apparel:** Outdoor apparel companies can expand their product lines to include more sustainable and ethically produced products for outdoor enthusiasts. - **Athletic Footwear:** Athletic footwear companies can develop performance-enhancing sock designs and materials that increase breathability and reduce blisters for outdoor activities. - **Wearable Technology:** Wearable technology companies can incorporate advanced breathable materials and designs to better suit the demands of outdoor activities and produce wearables that can withstand harsh conditions. ## Related on Trend Hunter - [High-Performance Sock Brands](https://www.trendhunter.com/trends/performance-sock-brand.md) - [Merino Wool Sock Sneakers](https://www.trendhunter.com/trends/uynner-hero-shoes.md) - [Luxury Eco-Conscious Socks](https://www.trendhunter.com/trends/madmia.md) - [Down-Filled Puffy Socks](https://www.trendhunter.com/trends/down-socks.md) - [Bamboo-Enriched Cozy Lounge Socks](https://www.trendhunter.com/trends/cozy-lounge-socks.md) - [Ultra-Cushioned Hiking Footwear](https://www.trendhunter.com/trends/hiking-sneaker.md) - [High-Quality Merino Wool Socks](https://www.trendhunter.com/trends/pursuit-wool-socks.md) - [Durable Hyper-Lightweight Footwear](https://www.trendhunter.com/trends/deckers-x-lab-enduro.md) - [Kevlar-Infused Hiking Sneakers](https://www.trendhunter.com/trends/huckberry-x-danner-n45-low-hiking-sneaker.md)