# Bright Tonal Dramatic Shoelaces 99%IS- Offers New and Bright UPSIDE DOWN SHOELACES By Amy Duong | Published 2021-04-23 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/upside-down-shoelaces References: [hypebeast](https://hypebeast.com/2021/4/99percentis-upside-down-att1tude-shoelaces-2nd-release-info) Punk-themed streetwear label 99%IS- unveils a new set of bright [UPSIDE](https://www.trendhunter.com/trends/mocktail-advent-calendar) DOWN SHOELACES for the warmer seasons of the year. The latest offerings celebrate South Korean designer Bajowoo and his personal eclectic style. The functional laces are secured in an upside-down design in celebration of the brand's rebellious nature. It also talks about how the inspiration came from Bajowoo's own preferences of tying his shoes from the bottom up when he was a child. The newest pack features the [lacing system](https://www.trendhunter.com/trends/bread-laces) in the options of either orange, blue, pink, or beige. All of these are detailed with an engraved logo. It is rounded out with the [toggle stopper](https://www.trendhunter.com/trends/lace-up) for adjustment and the signature badge for more branding. Image Credit: 99%IS- ## Trend Insights (Trend Hunter) - Score: 0.5/10 - Popularity: 3% | Activity: 1% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) ## Key Themes ### What Makes This Trend Stand Out - **Bright-tonal-shoelaces Trend:** The trend towards brightly colored and tonal shoelaces presents an opportunity for shoe manufacturers and retailers to introduce new product lines and marketing strategies. - **Streetwear Innovation Trend:** The increasingly popular streetwear market presents an opportunity for innovative designers and brands to push the boundaries of fashion and style. - **Upside-down Design Trend:** The trend towards upside-down design elements presents an opportunity for designers and brands to create products that stand out and challenge traditional design conventions. ### Sectors Adopting This - **Fashion Industry:** The fashion industry can take advantage of the bright-tonal shoelaces trend and streetwear innovation trend to attract younger consumers looking for unique and edgy fashion options. - **Retail Industry:** The retail industry can capitalize on the upside-down design trend by introducing products that feature this design element in order to appeal to consumers seeking unconventional and eye-catching products. - **Footwear Industry:** The footwear industry can take advantage of the bright-tonal shoelaces trend by introducing new lines of sneakers and athletic shoes featuring these colorful laces to appeal to consumers looking for bright and unique footwear options. ## Related on Trend Hunter - [Convenient Elastic Shoelaces](https://www.trendhunter.com/trends/bread-laces.md) - [Bubble-Like Sunglasses Drop](https://www.trendhunter.com/trends/upside-down-sunglasses.md) - [Bold Patterned Luxurious Sneakers](https://www.trendhunter.com/trends/gelds-trainer-14.md) - [Custom Suede Sneakers](https://www.trendhunter.com/trends/bodega-x-puma.md) - [Reversible High-Top Unique Footwear](https://www.trendhunter.com/trends/bwd-high.md) - [Symbolic Knot-Inspired Footwear](https://www.trendhunter.com/trends/friendship-knot.md) - [Thematic Ombre-Effect Sneakers](https://www.trendhunter.com/trends/wicked-hightop-sneakers.md) - [Spring-Ready Tonal Trail Sneakers](https://www.trendhunter.com/trends/acs-og.md) - [Spring-Ready Intricately Laced Shoes](https://www.trendhunter.com/trends/megalaced-mule.md)