# Upside-Down Advertisements The Upside Down Gap Store in Vancouver is a Marketing Win By Michael Hines | Published 2010-02-28 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/upside-down-gap-store References: [dailymail](http://www.dailymail.co.uk/news/worldnews/article-1254047/Store-turns-shopping-head-topsy-turvy-display.html) & [gap](http://www.gap.com/browse/home.do?tid=gogobue8t&kwid=1&ap=7&sem=true&mkwid=2250ule5&adid=Tnc&creative=4995745365) The upside down [Gap](https://www.trendhunter.com/trends/gap-and-parker-posey) store is turning heads in [Vancouver](https://www.trendhunter.com/trends/arcteryx-equipment-flagship-store-on-vancouvers-robson-street). The Winter Olympics are cool, but are they upside down car cool? Didn't think so. The upside down Gap store is part of a campaign called "Sprize", which is supposedly going to "turn shopping on it's head." This is nuts, people. I'd like to see a creative campaign like this in San Diego. We could have snow on the beach, or a right side up Gap store. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 75% | Activity: 61% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Billboards](https://www.trendhunter.com/billboards) ## Key Themes ### Key Themes Behind This Trend - **Upside-down Marketing:** The upside down Gap store in Vancouver showcases a disruptive marketing approach that challenges traditional store designs and captures attention. - **Creative Advertising Campaigns:** The Sprize campaign demonstrates the potential for innovative and unconventional advertising strategies to engage consumers and create a buzz. - **Unconventional Store Concepts:** The upside down Gap store highlights the opportunity for unique store designs to differentiate brands and provide memorable shopping experiences. ### Where This Applies - **Retail:** The upside down Gap store showcases a disruptive approach to retail design, presenting an opportunity for other brands to create attention-grabbing store concepts. - **Advertising:** The Sprize campaign exemplifies the potential for disruptive advertising campaigns that defy expectations and generate widespread interest. - **Marketing:** The upside down Gap store and the Sprize campaign illustrate the creative possibilities for marketing strategies to break from convention and captivate audiences. ## Related on Trend Hunter - [Athletic Apparel Interactive Billboards](https://www.trendhunter.com/trends/shoplift-campaign.md) - [Interactive Garment Billboards](https://www.trendhunter.com/trends/sweaty-betty-all-good-in-the-hood.md) - [Exaggerated Holiday Displays](https://www.trendhunter.com/trends/wonder-all-the-way.md) - [Ice Cream-Inspired Campaigns](https://www.trendhunter.com/trends/dairy-queen-canada.md) - [Choreographed Retailer-Backed Commercials](https://www.trendhunter.com/trends/gap-and-parker-posey.md) - [Brighton Retail Launch Ads](https://www.trendhunter.com/trends/ikea-brighton.md) - [Charitable Live-Marketing Campaigns](https://www.trendhunter.com/trends/living-billboards.md) - [Innovative Outdoor Advertising Campaigns](https://www.trendhunter.com/trends/outdoor-advertising-campaign.md) - [Playful Creative Design Billboards](https://www.trendhunter.com/trends/3d-billboards.md)