# Luxe Hipster Fashion The Upper Class AW11 Collection Will Benefit the LoveArt& Organization By Meghan Young | Published 2011-04-09 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/upper-class-aw11 References: [lifelounge.au](http://www.lifelounge.com.au/fashion/news/upper-class-autumn_winter-2011-collection.aspx) & [upperclasslabel](http://upperclasslabel.com/) It can be hard to lead the hipster lifestyle as, let's face it, hipsters are constantly being judged for being "too trendy," but maybe adding some [luxury-inspired items](https://www.trendhunter.com/trends/kzk-studio) such as those found in the Upper Class AW11 collection will change that -- or, at the very least, alleviate some of the backlash. The Upper Class AW11 collection is a new fashion label hailing from the United States that has set the tone for [hipster style](https://www.trendhunter.com/trends/wildest-ones-yet) and future designs. Yet it isn't all glory and glam: Although the warped [Chanel](https://www.trendhunter.com/trends/coco-mademoiselles) logo can be seen here and there, the brand is inspired by various charities as well. Founder Laura Mendrin is set to give a portion of her Upper Class AW11 collection profits to LoveArt&. Last season her chosen organization was A.Skate. ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 86% | Activity: 77% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Luxury-inspired Hipster Fashion:** Opportunity for fashion companies to provide high-end, luxury products to the typically anti-establishment hipster market. - **Fashion with a Cause:** Creating an opportunity for clothing brands to partner with organizations and donate a portion of profits to charitable causes. - **Hipster-inspired Future Designs:** Opportunity for fashion designers to incorporate the current hipster style into future and innovative designs. ### Industries Being Reshaped - **Fashion:** There is opportunity for innovative fashion companies to create collections that combine high-end, luxury fashion with anti-establishment hipster style. - **Non-profits:** Clothing brands have the opportunity to partner with non-profit organizations and donate proceeds of sales to a charitable cause. - **Design:** Designers need to pay attention to the latest fashion styles and movements, like the hipster culture, when creating new and future trends. ## Related on Trend Hunter - [Luxe Tailored Fall Menswear](https://www.trendhunter.com/trends/louis-vuitton-fall-2026.md) - [Urban Luxe Streetwear Collections](https://www.trendhunter.com/trends/from-the-row-to-the-road.md) - [Music-Informed Fashion Collections](https://www.trendhunter.com/trends/roc-nation-and-moncler.md) - [Model-Collaborative Luxe Fashion](https://www.trendhunter.com/trends/cara-loves-karl.md) - [Luxe Monochromatic Basics](https://www.trendhunter.com/trends/every-other-thursday.md) - [Arty Knitwear Collections](https://www.trendhunter.com/trends/arty-knitwear.md) - [Elevated Overzied Sunglasses](https://www.trendhunter.com/trends/giant-vintage.md) - [Punk Rock-Informed Fall Fashion](https://www.trendhunter.com/trends/superculture-collection.md) - [Seasonal Womenswear Collections](https://www.trendhunter.com/trends/artless-forevers-fall-25.md)