# Non-Invasive Eye Brightening Drops Upneeq Makes You Appear Alert and Awake Instantly By Grace Mahas | Published 2021-11-02 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/upneeq References: [upneeq](https://upneeq.com/) Upneeq® Eye Drops are [doctor-prescribed eye drops](https://www.trendhunter.com/trends/lubricant-eye-drops) to be administered directly into the eye to elevate the upper eyelid. The unique solution contracts the muscle which elevates your top eyelid into a position that looks more alert and awake. These unique, doctor-approved eye drops are not only effective but also an affordable alternative to surgical procedures for [upper eyelid drooping](https://www.trendhunter.com/trends/goop-3x-retinol-eye-lift-serum). As the regions of the eye below the eyelids become weak, the [surrounding facial muscles](https://www.trendhunter.com/trends/5-point-lift-by-isamaya) can relax which eventually droop with gravity. As a result of aging or fatigue, this may lead to what is called acquired ptosis. Acquired Ptosis is a droopy eyelid or a sagging eyelid that won't stay up on its own. Typically the upper eyelid sags with a relaxed muscle, which can be corrected by applying the Upneed Eye Drops. “While previously more common in adults over 40, our screen-focused zoom life has us overworking these muscles [and seeing the effects] in patients in their 20’s and 30’s,” shares Beverly Hills dermatologist Dr Ava Shamban. “Now there is a brand new, one-of-a-kind daily, fast-acting temporary eye drop solution to lift the lids, for a more alert look.” Image Credit: Upneeq ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 70% | Activity: 93% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Non-invasive Eye Brightening:** Developing non-invasive solutions to improve the appearance of aging or fatigued eyes. - **Temporary Treatment:** Creating fast-acting, temporary treatments for droopy eyelids that are affordable alternatives to surgery. - **Age-defying Products:** Developing products that address the signs of aging around the eyes, including droopy eyelids and fine lines. ### Industries Being Reshaped - **Dermatology:** Developing non-surgical solutions for aesthetic skin concerns. - **Pharmaceuticals:** Creating innovative eye drops and treatments to address a variety of eye conditions. - **Cosmetics:** Developing products that improve the appearance of skin, including eye creams and brightening drops. ## Related on Trend Hunter - [Age-Related Ocular Degeneration Drops](https://www.trendhunter.com/trends/tenpoint-yuvezzi.md) - [Vison-Enhancing Eye Drops](https://www.trendhunter.com/trends/vuity-eye-drops.md) - [Next-Generation Lifting Eye Creams](https://www.trendhunter.com/trends/ultime-eyes.md) - [High-Performance Eye Treatments](https://www.trendhunter.com/trends/the-eyelift-concentrate.md) - [Topical Eye Supplements](https://www.trendhunter.com/trends/os01-eye.md) - [Peptide-Powered Eye Serums](https://www.trendhunter.com/trends/eye-contour-treatment.md) - [Under-Eye Gel Patches](https://www.trendhunter.com/trends/instantlift-eye-patches.md) - [Advanced Eye Serum Formulas](https://www.trendhunter.com/trends/furcy-botanik.md) - [Next-Gen Eye Treatments](https://www.trendhunter.com/trends/advanced-night-repair-eye.md)