# Uplifting Guerrilla Ads Second Yellow Safety Line for Wonderbra Customers By Dee Sandin | Published 2008-04-05 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/uplifting-wonderbra-advertising-yellow-safety-line References: [advertolog](http://www.advertolog.com/paedia/prints/2008/4/3/199435/) & [www](http://www) [Wonderbra's](https://www.trendhunter.com/trends/sharethewonder) clever [print ad](https://www.trendhunter.com/trends/dreamies-treats) plays on the yellow safety line at above ground MRT stations. This yellow line tells people how far from the track they can stand and be safe. A second yellow line is used to show, that those who use Wonderbra's bust-enhancing apparel, need to stand back even farther. I wish I had that problem. **Implications** - [Guerrilla marketing](https://www.trendhunter.com/trends/outdoor-advertising-campaign) has become the new way to communicate non-traditional elements of advertising with a consumer. Not only is this Wonderbra ad genius, it also gets the customer to interact and have fun. This guerrilla advertisement is an example for other businesses, showing that they should strive to find new ways to attract the consumer by creating a connection that is more than sensory. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 49% | Activity: 24% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Why This Trend Is Growing - **Guerrilla Marketing:** Opportunity to create non-traditional elements of advertising that engage and entertain consumers. - **Interactive Advertising:** Potential to use creative techniques to encourage customer interaction and enjoyment. - **Consumer Connection:** Importance of establishing a strong emotional bond with the target audience. ### Industries Being Reshaped - **Advertising:** Opportunity for businesses to explore unconventional advertising methods and stand out from competitors. - **Fashion:** Potential to incorporate innovative and interactive elements into fashion marketing campaigns. - **Media and Communications:** Importance of leveraging creative approaches to captivate and connect with consumers. ## Related on Trend Hunter - [Dynamic CGI Mascara Campaigns](https://www.trendhunter.com/trends/maybelline-new-york.md) - [Deserted Island Billboards](https://www.trendhunter.com/trends/silk-spice1.md) - [Athletic Apparel Interactive Billboards](https://www.trendhunter.com/trends/shoplift-campaign.md) - [Peeling Cheese Packaging Billboards](https://www.trendhunter.com/trends/babybel-billboard.md) - [Hug-Activated Marketing Machines](https://www.trendhunter.com/trends/hug-to-unlock.md) - [Interactive Scented Billboard Ads](https://www.trendhunter.com/trends/lola-mullenlowe.md) - [Streetside Challenge Billboards](https://www.trendhunter.com/trends/gymbox-start-line.md) - [Sniffable Deodorant Billboards](https://www.trendhunter.com/trends/deodorant-billboard.md) - [Vibrant Retro Transport Campaigns](https://www.trendhunter.com/trends/public-transport-safety.md)