# Gift Card Bonuses Target Cards Come With Free Digital Camera By Going Like Sixty | Published 2008-11-12 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/upgrading-gift-cards-target-camera-is-spendable-for-other-goodies References: [coolest-gadgets](http://www.coolest-gadgets.com/20081110/target-gift-cards-get-into-the-digital-picture-for-the-holidays/) [Target](https://www.trendhunter.com/trends/on-me) decided that giving plain plastic gift cards wasn't really that interesting anymore so the marketing folks came up with the idea to offer a digital camera that doubles as a gift card. Now Target shoppers can give a holiday gift card/digital camera combo. The camera has 50 bm of storage, a USB and is battery-powered. Included with the gift card-camera combo is a certificate to turn those digital images into prints. **Implications** - During the recession, consumers were looking for the most affordable products. Items that offer a two-for-one deal are appealing to those who are trying to save money. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 22% | Activity: 54% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Why This Trend Is Growing - **Two-for-one Deals:** Offering products that provide a bonus or extra value is appealing to cost-conscious consumers. - **Gift Card Combos:** Combining gift cards with other products creates a unique and attractive gifting option. - **Digital Camera Gift Cards:** Integrating gift cards with digital cameras offers both a practical and fun gifting experience. ### Industries Being Reshaped - **Retail:** Retailers can explore offering gift card combos to enhance their gifting options and attract customers. - **Electronics:** Companies in the electronics industry can consider partnering with gift card providers to offer camera gift card combos. - **Photography:** Photography businesses can leverage the trend of digital camera gift cards by offering print services and accessories. ## Related on Trend Hunter - [Gifting-Ready Digital Cameras](https://www.trendhunter.com/trends/camp-snap-custom-edition.md) - [Digital Retailer Gifting Options](https://www.trendhunter.com/trends/gift-card-greetings1.md) - [Holiday Gift Card Promotions](https://www.trendhunter.com/trends/gift-card-promotions.md) - [Versatile Digital Gift Cards](https://www.trendhunter.com/trends/on-me.md) - [Retailer-Backed Rewards Cards](https://www.trendhunter.com/trends/target-circle.md) - [Cash-Gifting Greeting Cards](https://www.trendhunter.com/trends/hallmark-venmo-cards.md) - [Digital Gift Card Marketplaces](https://www.trendhunter.com/trends/gift-card-marketplace.md) - [AI-Powered Shopping Features](https://www.trendhunter.com/trends/ai-powered-shopping-features.md) - [Digital Gifting Platforms](https://www.trendhunter.com/trends/digital-gifting-platform.md)