# Lengthening Treatment Mascaras The Upgraded Lashes Treatment Mascara Delivers Results in 15 Days By Laura McQuarrie | Published 2021-11-02 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/upgraded-lashes-treatment-mascara References: [allure](https://www.allure.com/review/wander-beauty-upgraded-lashes-treatment-mascara-review) & [wanderbeauty](https://www.wanderbeauty.com/upgraded-lashes-treatment-mascara) Wander Beauty's Upgraded Lashes [Treatment](https://www.trendhunter.com/trends/liquid-balm) Mascara has a vegan formula that instantly adds thickness and drama to lashes, and creates fuller, longer lashes in just 15 days. This powerful and buildable formula promises not to flake, smudge or clump, even after multiple applications, and it helps to support hair health over time thanks to copper peptides and nourishing active ingredients. The [treatment mascara](https://www.trendhunter.com/trends/urban-decay-tube-job-tubing-mascara) is paired with an innovative silicone wand with a contoured and domed design that evenly delivers a coating to each lash. For [Breast Cancer Awareness Month](https://www.trendhunter.com/trends/thrive-causemetics1) in October, a portion of the sales of this product will help to empower women and support them in feeling their best through the Look Good Feel Better program. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 12% | Activity: 52% | Freshness: 10% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Lengthening Treatment Mascaras:** There's an opportunity for brands to create more vegan, nourishing and innovative mascaras with buildable formulas that not only add drama to lashes but also provide treatment and hair health benefits. - **Innovative Silicone Wands:** There's an opportunity for companies to develop and use contoured and domed silicone wand designs to ensure an even coating on each lash and an easy application of the mascara. - **Corporate Social Responsibility Campaigns:** There's an opportunity for brands to use their products for a cause, like Wander Beauty's Upgraded Lashes Treatment Mascara donating a portion of its sales to empower women and support them through the Look Good Feel Better program. ### Where This Applies - **Cosmetics Industry:** Cosmetic brands can capitalize on the trend of lengthening treatment mascaras that help not only add drama to lashes but also provide treatment and hair health benefits. - **Manufacturing Industry:** Manufacturers can create innovative silicone wand designs to optimize mascara application for a flawless finish and even coating on each lash. - **Non-profit Industry:** Non-profit organizations like the Look Good Feel Better program can partner with cosmetic brands to empower and support women in their fight against breast cancer. ## Related on Trend Hunter - [Length-Extending Mascaras](https://www.trendhunter.com/trends/revitalash-cosmetics.md) - [Lash-Lifting Statement Mascaras](https://www.trendhunter.com/trends/pupa-milano.md) - [Dramatic Length-Lifting Mascaras](https://www.trendhunter.com/trends/extensionist-mascara.md) - [Efficient Lash-Enhancing Products](https://www.trendhunter.com/trends/renewing-lash-serum.md) - [Liquid Lash Extensions Mascaras](https://www.trendhunter.com/trends/extensions-mascara.md) - [Microalgae-Infused Mascaras](https://www.trendhunter.com/trends/oceanly-lash-serum-mascara.md) - [Bold Mascara Launches](https://www.trendhunter.com/trends/kush-big-hit-volumizing-mascara.md) - [Exaggerated Volume Mascaras](https://www.trendhunter.com/trends/pupa-milano-vamp-mascara.md) - [Dual-Benefit Lash Primers](https://www.trendhunter.com/trends/curling-tubing-primer.md)