# UV-Blocking Promotional Jerseys The Kopparberg UPF40 Football Jerseys Were Designed by Neverland By Michael Hemsworth | Published 2024-06-14 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/upf40-football-jerseys References: [talkingretail](https://www.talkingretail.com/products-news/alcohol/kopparberg-launches-euro-2024-football-shirt-with-uv-ray-protection-13-06-2024/) & [kopparberg](https://kopparberg.com)  The [Kopparberg](https://www.trendhunter.com/trends/bring-me-sunshine-campaign) UPF40 football jerseys have been unveiled by the brand as part of its Drink Responsibly This Summer campaign to help consumers stay protected from harmful UV rays. The jerseys were created by Neverland and are rated to block out 97.5% of UV rays, and were created in response to consumer habits surrounding [sun protection](https://www.trendhunter.com/trends/spf-education-popup) when partaking in sports spectating. The shirts will be handed out at select pubs in England and Scotland as the UEFA European Football Championship kicks off with additional shirts being given away as part of social media competitions. Brand Manager Nancy Dales spoke on the Kopparberg UPF40 football jerseys saying, "We were surprised to learn that almost 6 out of 10 Brits neglect applying sunscreen every time they’re at a live football match or screening in a pub garden, which will be huge this summer with the EUROs. That’s why we’ve introduced our UPF40 football jerseys and a range of SPF products as part of our ‘Drink Responsibly This Summer’ campaign, through which we’re not just offering delicious refreshment on sunny days but also protection, ensuring that every outdoor experience is both enjoyable and safe.” ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 69% | Activity: 67% | Freshness: 24% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Uv-protective Apparel:** Clothing items that shield wearers from sun harm are becoming more popular due to increased awareness of UV radiation. - **Branded Functional Merchandise:** Companies are integrating practical benefits into promotional merchandise to enhance brand loyalty and consumer protection. - **Health-conscious Marketing Campaigns:** Marketing strategies now frequently include health-related benefits to offer greater value to consumers and address their wellbeing. ### Industries Being Reshaped - **Sportswear:** The sportswear industry is leveraging UV-blocking technologies to cater to athletes' growing needs for protective gear. - **Advertising:** The advertising sector is innovating by offering promotional items that serve dual purposes, such as sun protection and fan apparel. - **Outdoor Entertainment:** Providers of outdoor entertainment solutions are incorporating health and safety features to enhance the consumer experience and ensure safety. ## Related on Trend Hunter - [Drinker-Specific Sunscreens](https://www.trendhunter.com/trends/beavertown-brewery-oil-your-neck.md) - [Athlete-Approved Sun Protection Garments](https://www.trendhunter.com/trends/outerknown-sun-collection.md) - [Temperature-Sensing Soccer Jerseys](https://www.trendhunter.com/trends/coors-light-chill-jersey.md) - [Stylish Sun-Protective Swimwear](https://www.trendhunter.com/trends/upf-collection.md) - [Rewarding Sports Jerseys](https://www.trendhunter.com/trends/topo-chico-hard-x-charly.md) - [Centennial Football Jerseys](https://www.trendhunter.com/trends/umbro-x-huf.md) - [Sea-Awareness Sustainable Jerseys](https://www.trendhunter.com/trends/marshall-islands-soccer-federation.md) - [Beer-Proof Ponchos](https://www.trendhunter.com/trends/pint-cho.md) - [SPF Education Pop-Ups](https://www.trendhunter.com/trends/spf-education-popup.md)