# Colorful UPF Long-Sleeve Shirts Columbia Keeps You Dry and Protected with Its Innovative Fabric By Kalin Ned | Published 2022-06-09 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/upf-longsleeve-shirt References: [columbiasportswear](https://www.columbiasportswear.ca/en/p/womens-pfg-tidal-deflector-printed-long-sleeve-shirt-1953561.html?dwvar_1953561_color=873) Whether you are out for a mid-day run, having fun at the beach, or simply doing errands, this UPF long-sleeve shirt by [Columbia Sportswear](https://www.trendhunter.com/trends/quilted-shirt-jacket) is bound to keep you comfortable, dry, and protective. The product, which goes by the name of the 'Women's PFG [Tidal](https://www.trendhunter.com/trends/tidal-deep-hydration-plumping-serum) Deflector™ Printed Long Sleeve Shirt,' is equipped with highly innovative Omni technology that the brand has become known for. The UPF long-sleeve shirt boasts Omni-Wick™—that is the fabric is breathable and [moisture-wicking](https://www.trendhunter.com/trends/airism-bra-camisole), "rapidly pulling moisture away from your skin so you can stay dry and comfortable." Additionally, the shirt also features Omni-Shade™ UPF 50 sun protection and Omni-Shade™ Sun Deflector. Columbia Sportswear makes the 'Women's PFG Tidal Deflector™ Printed Long Sleeve Shirt available in Bright Nectar + Electric Turquoise Gradient, Light Lime + Deep Marine Gradient, Cool Grey + Sorbet Gradient. Image Credit: Columbia ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 56% | Activity: 2% | Freshness: 12% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **UPF Clothing:** Innovative fabric technology that protects the wearer from the sun's harmful rays is a disruptive innovation opportunity for the clothing industry. - **Moisture-wicking Clothing:** Clothing with breathable and moisture-wicking properties can offer innovative solutions for active individuals and provide a competitive edge for sportswear companies. - **Sun Protective Clothing:** The growing demand for sun-protective clothing creates an opportunity for the fashion industry to offer stylish apparel with innovative sun-protective technology. ### Who This Affects Most - **Sportswear:** The innovative fabric technology used in these UPF shirts presents an opportunity for sportswear companies to expand their offerings and tap into the growing market of outdoor and athletic enthusiasts. - **Fashion:** The increasing demand for sun-protective clothing offers a chance for the fashion industry to incorporate this innovative technology into their designs and appeal to health-conscious consumers. - **Active Wear:** The moisture-wicking properties and innovative sun-protective technology used in UPF clothing provide an opportunity for active wear companies to offer functional and stylish apparel for individuals with active lifestyles. ## Related on Trend Hunter - [Protective Summertime Layering Tees](https://www.trendhunter.com/trends/nike-acg-goat-rocks.md) - [Stylish Sun-Protective Swimwear](https://www.trendhunter.com/trends/upf-collection.md) - [Inclusive Beach Essentials](https://www.trendhunter.com/trends/inclusive-beach-essentials.md) - [Adaptable Anti-Odor T-Shirts](https://www.trendhunter.com/trends/wellen-patinatech-tshirt.md) - [Quick-Drying Summer T-Shirts](https://www.trendhunter.com/trends/classic-tee.md) - [Playful Sun-Safe Garments](https://www.trendhunter.com/trends/sunsafe-garments.md) - [Cancer Foundation-Backed Face Shields](https://www.trendhunter.com/trends/sunforgettable.md) - [High-Performance Running Essentials](https://www.trendhunter.com/trends/micromesh-long-sleeve.md) - [UV-Blocking Promotional Jerseys](https://www.trendhunter.com/trends/upf40-football-jerseys.md)