# Stylish Sun-Protective Swimwear Hunza G's New UPF Collection Protects Consumers from the Sun By Katherine Pendrill | Published 2024-11-17 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/upf-collection References: [hypebae](https://hypebae.com/2024/11/hunza-g-upf-collection-sun-protection-swimwear-release-date) & [hunzag](https://www.hunzag.com/pages/upf-50-collection)  [Hunza G](https://www.trendhunter.com/trends/hunza-g) is helping consumers enjoy the great outdoors without putting them at risk of sun damage with its new UPF Collection. The UPF Collection – which stands for Ultraviolet Protection Factor – is a capsule collection of [sun-protective swimwear](https://www.trendhunter.com/trends/beams-and-speedo) that can be worn both in and out of the water. The collection pairs chic 90s swimwear styling with breathable, UPF50+ fabric for high-performance sun protection. In total. there are three different protective garments to choose from: a sleeveless swimsuit, a long-sleeved rashguard swimsuit, and a long-sleeved rashguard top. As Georgiana Huddart, co-founder of Hunza G, says of the new collection, "We created the [UPF 50+](https://www.trendhunter.com/trends/watskin) collection for people who want to enjoy the sun and outdoors without having to worry constantly about reapplying sunscreen... It’s all about being comfortable, confident, and ready to move — but with a sportier edge." Image Credit: Hunza G, [hypebae](https://hypebae.com/2024/11/hunza-g-upf-collection-sun-protection-swimwear-release-date), [hunzag](https://www.hunzag.com/pages/upf-50-collection) ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 42% | Activity: 34% | Freshness: 30% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### Key Themes Behind This Trend - **Sun-protective Athleisure:** Combining UV protection with fashionable sportswear, this trend allows consumers to safely enjoy outdoor activities. - **Versatile Swimwear:** Swimwear that transitions seamlessly from water to land offers convenience and style for consumers seeking multi-functional garments. - **Eco-friendly UPF Fabrics:** Innovating with sustainable and high-performance UV-blocking materials addresses the growing consumer demand for ecological and health-conscious products. ### Where This Applies - **Sportswear:** Integrating sun protection features into athletic apparel enhances outdoor performance and safety for athletes and active individuals. - **Fashion:** Fashion brands can expand their offerings by combining style with functional sun protection, appealing to health-conscious consumers. - **Outdoor Recreation:** Outdoor recreation companies can capitalize on sun-protective technology to provide safer gear for enthusiasts who spend extended periods in the sun. ## Related on Trend Hunter - [Inclusive Beach Essentials](https://www.trendhunter.com/trends/inclusive-beach-essentials.md) - [Playful Sun-Safe Garments](https://www.trendhunter.com/trends/sunsafe-garments.md) - [Sunwear Active Lifestyle Brands](https://www.trendhunter.com/trends/watskin.md) - [Frilly Feminine Swimwear](https://www.trendhunter.com/trends/hunza-g.md) - [Practical Apparel Capsules](https://www.trendhunter.com/trends/eastern-design.md) - [Stylistic Lightweight Beach Shades](https://www.trendhunter.com/trends/the-swim-shady.md) - [Stylish Beach-Ready Swimwear](https://www.trendhunter.com/trends/new-swim-collection.md) - [UV-Blocking Promotional Jerseys](https://www.trendhunter.com/trends/upf40-football-jerseys.md) - [Collaborative Summer Protective Fashion](https://www.trendhunter.com/trends/beams-and-speedo.md)