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# Retail Remodeling Campaigns
Target Released Photos of Updated Stores with More Renovations to Come

By Daniel Johnson | Published 2021-06-15 | Business
Source: Trend Hunter, https://www.trendhunter.com/trends/updated-stores
References: [retaildive](https://www.retaildive.com/news/target-unveils-remodeled-stores/601822/) & [corporate.target](https://corporate.target.com//article/2021/06/remodel-update)

Target recently revealed photos of its new updated stores, which are part of the retailer's promise in March to invest approximately $4 billion in remodelling efforts and improving e-commerce.

Target released a press release highlighting the updated stores saying they are taking on a new "glow." The company said it is bringing the enhanced shopping experience to store locations across the United States and will continue to evolve the in-store experience for customers.

Target will aim to give 150 locations a "major glow-up." With the new announcement, Target has also upgraded 800 locations over the previous four years. Included in the improved guest services are order pickups and drive-up areas to increase convince for customers.

Image Credit: Target

## Trend Insights (Trend Hunter)

- Score: 3.9/10
- Popularity: 56% | Activity: 50% | Freshness: 10%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail)

## Key Themes

### What Makes This Trend Stand Out

- **Retail Remodeling:** Retailers invest in store remodelling efforts and improvements to create enhanced shopping experiences.
- **E-commerce Improvements:** Retailers focus on improving their e-commerce platforms to meet customer needs and expectations.
- **Convenience Services:** Retailers introduce new guest services, such as order pickups and drive-up areas, to increase convenience for customers.

### Sectors Adopting This

- **Retail:** Retailers invest in store remodelling efforts and improvements to meet customer expectations, creating opportunities for innovative customer experiences and engagement.
- **E-commerce:** Retailers focus on improving their e-commerce platforms and logistics to enhance the online shopping experience, presenting opportunities for technological advancements and cost-effective solutions.
- **Logistics:** Retailers develop new logistics and delivery models to provide more convenient and efficient customer experiences, prompting opportunities for automation and streamlined processes.

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